Poland

In 2023, the Polish dairy industry experienced a significant downturn as milk prices steadily declined since January. Dairy corporations reduced purchase prices by an excess of 30-40 grosz per litre, a trend that would persist for most of the year.…

Debit cards have been gaining importance as a payment method in Poland since the COVID-19 pandemic, when many consumers switched to cashless transactions as a way of minimising the risk of coming into contact with the COVID-19 virus. In 2023, the…

In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant…

Depilatories experienced notable increases in retail volume and current value sales in Poland in 2023, with growth across all categories, fuelled by the resumption of social events and travel. The mass transition from remote working back to the…

Most types of dermatologicals saw an upward sales trend in retail volume terms in 2023, although the rate of expansion was lower than that seen in many other consumer health categories. Despite the increasing incidence of diagnosed skin diseases…