Poland

Retail value growth was double-digit in 2023, with sales driven by inflation and rising prices. However, following trends noted across the review period, retail volume sales declined. Rising awareness of the potential negative health effects…

In order to look at the trends in booking, we look at the overall trends in travel. Polish consumers are re-embracing the opportunity to travel again after the pandemic restrictions were lifted, and we are seeing strong trends in both domestic travel…

2023 was another turbulent year for bottled water in Poland. Rising inflation and the increasing cost of materials had a strong impact on bottled water unit prices. As prices rose, the demand for bottled water declined in comparison to the last year.…

In 2023, breakfast cereals in Poland is experiencing substantial growth, primarily fuelled by an increased consumer focus on health and wellness, the appeal of ready-to-eat products, and rising disposable incomes. As health consciousness rises,…

Poland’s strategic geographical position makes logistics and trade of key importance and a strength for the country, with exports accounting for a half of its GDP. Innovation is also a strength, with the budget for research and development as a…

In 2023, the Polish dairy industry experienced increasing production costs leading to extremely high retail prices for butter. This prompted producers to explore various strategies to prevent further price hikes, maintaining consumer affordability.…

Specialist coffee and tea shops and cafés were the strongest performers within cafés/bars in Poland in current value growth terms in 2023. While both saw trade slow sharply as the cost-of-living crisis made consumers inclined to rein in discretionary…

Poland has become a strategic powerhouse for FMCG industries in Eastern Europe in the past two decades, and especially during the current geopolitical climate. The cannabis market is still in its infancy in Poland; however, a range of factors sets a…

In 2023, retail volume sales of carbonates fell back into decline. Carbonates was still recovering from the sharp price increases caused by Poland’s sugar tax in 2021, when high inflation caused further price shocks for consumers. Although unit price…

Similar to their canine counterparts, cat food in Poland is expected to register a surge in premiumisation in 2024. An improving economic picture, with inflation easing significantly, and real wages rising, is expected to enable this transition. As…

The post-pandemic return to normal lifestyles is helping to revive the charge card category, with transactions rising alongside the recovery in travel. Nevertheless, charge cards issued by banks continue to be infrequently utilised and the number in…

In response to the rise of competition from plant-based cheeses, dairy cheese producers in Poland are innovating with new flavours and types. Dublin Dairy has introduced 100g slices of Maasdam, a cheese known for its rich, sweet, buttery taste with a…

Over recent years, second-hand shopping gained global traction, primarily among Gen Z. This trend has now transcended demographics, notably appealing to parents of small children. With Poland's ongoing cost of living crisis and the rapid growth of…

Inflation and higher production costs forced food companies in Poland to raise prices towards the end of the review period. While small producers often could not afford to do so without losing contracts with retail chains, larger companies like…

Cider/perry is a declining category, with a lack of interest or investment that could help stimulate sales. Due to falling demand, retail chains are reducing the shelf space provided for cider/perry, especially discounters, some of which have even…

Sales of cigarettes experienced a slight decline in volume terms in 2023. Sales saw strong growth in 2022 as large numbers of refuges entered Poland following Russia's invasion of Ukraine. In 2023, many of these refugees from Ukraine returned to…

Sales of fine cut tobacco declined in retail volume terms in 2023. Like cigarettes, this category received a sales boost in 2022 as large numbers of refugees entered Poland following Russia's invasion of Ukraine. However, in 2023 the influence of…

High inflation continues to exert a strong impact on the coffee category in 2023, putting pressure on all parts of the industry, from production to consumption. Coffee production is labour intensive, but also incurs costs in terms of fertilizers,…

Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms –…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…