Poland

Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level…

Headphones registered further growth in Poland in 2023, mainly driven by new product development in terms of technology. Active noise cancellation (ANC) is particularly demanded when working from home or in an open office. Quality of sound is another…

In 2023, health and beauty specialists recorded strong growth in value sales. This channel has thus far been relatively resistant to the rising cost crisis in the country. This is influenced by its wide range of products and rapid response to the…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary…