Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After declines were seen for men’s grooming in Poland during the pandemic, value sales returned to the 2019 level in 2022, while 2023 witnessed continued robust retail volume recovery, and sales finally returned to the pre-pandemic level. Despite…
In 2023, the menstrual care landscape in Poland recorded double-digit retail value growth and positive retail volume sales. The rising demand for menstrual care is linked to positive demographic trends, which have expanded the consumer base. The…
In 2023, outbound tourism from Poland expanded significantly, while domestic tourism witnessed double-digit growth, significantly contributing to the increased demand for men's swimwear. The rise in international and domestic travel has spurred a…
Microwaves is enjoying steady volume growth as household penetration steadily rises. The category received a boost in 2022 following the surge of migrants from Ukraine. This was due to the huge numbers of people crossing the border into eastern…
Smartphones witnessed volume decline in 2023, which is partly due to high market saturation, but also due to the fact that there has not been any significant innovation recently to attract consumers. Consumers are consequently satisfied with their…