Poland

Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level…

Volume growth is expected to be healthy for headphones in Poland in 2024, largely driven by significant volume sales of TWS earbuds. That being said, consumers continue to be price sensitive, after several years of inflation, though inflation eases…

In 2023, health and beauty specialists recorded strong growth in value sales. This channel has thus far been relatively resistant to the rising cost crisis in the country. This is influenced by its wide range of products and rapid response to the…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary…

The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with…

Home audio and cinema in Poland is expected to register volume decline. This represents a continuation of the downward trend established over the review period. This shift is due to household preferences moving away from home audio and cinema towards…

In 2023, results on the home care landscape were impacted by rising inflation and the increased cost of living in Poland. For players on the landscape, the rising costs of resources posed a significant challenge, with cost increases seen across raw…

Although metal aerosol cans continue to be the leading pack type in spray/aerosol insecticides in Poland, HDPE bottles have been gaining share in recent years and were recording particularly strong growth in 2023. This is due to the increasing…

Home furnishings in Poland registered a far more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary…

The home improvement market in market in Poland saw modest growth in current value terms in 2023. However, this was driven by inflation, rather than any real increase in demand. In the face of a challenging macroeconomic environment, with high…

Retail value growth was double-digit in 2023, driven by rising price points and ongoing inflation. Despite rising prices, retail volume growth was positive in all areas, driven by electric insecticides and spray/aerosol insecticides. Weather…

In 2023, home laundry appliances are showing signs of recovery, with a slight increase in retail volume sales. After a notable decline in 2022, consumers have returned to purchasing home laundry appliances. This recovery may be attributed to several…

Despite substantial price increases amidst soaring inflation, overall current value sales growth for home products specialists in 2023 was slightly weaker than in 2022. Trade in the two largest channels of home improvement and gardening stores and…

Overall, there is expected to be a fall in volume sales of home video in Poland in 2024. TVs remain a high priority consumer electronic product, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has…

When adjusted for the effect of inflation, the market for homewares in Poland saw a decline in retail value terms in 2023. Having witnessed a surge in demand during the pandemic, when consumers developed a keen interest in cooking and eating at home,…

Economic dynamics, notably high inflation and escalating living costs have fuelled a greater emphasis among consumers in Poland on price-consciousness. This inclination has driven a significant demand for cost-effective yet high-quality hosiery…

The year 2023 has been characterized by another year of high inflation, with consumers struggling with costs. Despite this, coffee is gaining popularity not only in cafés, but also at home and in the workplace, with a growing interest in speciality…

Flexible packaging is the favoured choice in hot drinks packaging in Poland, boasting the highest retail unit volume sales, especially in categories like tea and coffee. Among flexible packaging options, flexible plastic is the most popular pack…

The number of Poland's households will experience a slight increase over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was notably affected by soaring inflation and rising interest rates, with a fifth of…