Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Portable players has been showing flat-negative growth over the review period, which worsened through 2021-2023. That said, the overall category volume is expected to be back in small positive volume growth in 2024. Wireless speakers remains the…
Wireless speakers will continue to exhibit volume growth in 2023, with some of this rise in sales coming at the expense of portable media players, a category in steep decline. Smartphones and streaming content are cannibalising portable media…
Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…
The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…
Wireless speakers are the only growth area in portable players and also account for most volume sales. Low-cost Bluetooth-enabled speakers are especially popular among younger consumers and are mainly used to stream music via smartphones and…