Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…
Wireless speakers are the only growth area in portable players and also account for most volume sales. Low-cost Bluetooth-enabled speakers are especially popular among younger consumers and are mainly used to stream music via smartphones and…
Portable players looks set to register a slight increase in volume sales in 2023 thanks to wireless speakers, the only expanding category amongst several declining categories. Portable media players has recorded a strong decline in sales as these…
Portable players continued to see positive growth in retail volume terms in 2023. The category is dominated by wireless speakers, which are highly compatible with busy, “on-the-go” lifestyles, particularly since the removal of restrictions associated…
Portable players would be an overall ailing category, was it not for the relative success of wireless speakers. In line with cross-category trends, consumers are rejecting sole-use devices for those which offer multifunctionality and convenience…