Portable Players

In 2023, portable players in India saw positive retail volume and current value growth, driven solely by the sale of wireless speakers. The vast majority of sales in portable players can be attributed to wireless speakers, which are witnessing…

In keeping with its results throughout the review period, wireless speakers is set to be by far the most dynamic category within portable players in volume growth terms in 2023. It continues to benefit from the increasing consumer preference for…

The positive volume growth that has been recorded in sales of portable players since 2020 can be attributed entirely to the huge boom that has been seen in demand for wireless speakers. While demand in all other categories of portable players has…

Wireless speakers is driving growth in portable players in 2023. The key factors behind this are connectivity, portability, and specific functions such as voice assistants. Wireless speakers can synch with multiple smart devices – a must-have in…

Portable players is now limited to sales of e-readers and wireless speakers in Australia with the latter dominating category sales and driving growth in 2023. Wireless speakers are marketed towards younger consumers, who place a high value on…

Portable players recorded further growth in 2023, with wireless speakers driving this sales increase, as these products continue to attract consumer interest. Consumers are keen on the high quality of the sound they offer, we well as their advanced…

The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…

Portable players were hard to find in retail channels in 2023 and their sales were negligible as technology advances are leading to portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable…

It was in May 2022 that Apple announced it was discontinuing its iPod brand. Apple’s iPod is an iconic device, changing the face of music over the last two decades. With the advertising copy “1,000 songs in your pocket”, the first model debuted in…

Retail volume sales of portable players remained static in 2023, as portable media players, epitomised by the iPod, continued on their path of decline. With the rise of smartphones, consumers now have access to various media applications that provide…