Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Portable players is another category suffering from cannibalisation from smartphones, along with seeing competition from tablets and laptops (to a lesser extent). The main reason here is the fact that smartphones, tablets, and the like, offer…
Portable players would be an overall ailing category, was it not for the relative success of wireless speakers. In line with cross-category trends, consumers are rejecting sole-use devices for those which offer multifunctionality and convenience…
Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…
Portable players is dominated by wireless speakers, with portable multimedia players accounting for most of the remainder. Compact, portable and affordable, as well as being compatible with “on-the-go” lifestyles, wireless speakers are rapidly…
Portable players has been showing flat-negative growth over the review period, which worsened through 2021-2023. That said, the overall category volume is expected to be back in small positive volume growth in 2024. Wireless speakers remains the…
Portable players in Austria market has registered slight positive growth in retail current value sales and a significant slowdown in retail volume decline towards the end of the review period. Wireless speakers, which dominates retail volume and…
Despite a crisis-driven year, portable players is expected to manage to achieve slightly positive growth in both volume and current value sales in 2023; this makes it one of the few product categories within consumer electronics to do so. An…
Wireless speakers are the only growth area in portable players and also account for most volume sales. Low-cost Bluetooth-enabled speakers are especially popular among younger consumers and are mainly used to stream music via smartphones and…
Portable players continues to see healthy growth in retail volume terms in 2023, although this is being entirely driven by the strong demand for wireless speakers. Consumers appreciate the convenience of being able to create a fast connection between…
Portable players is now limited to sales of e-readers and wireless speakers in Australia with the latter dominating category sales and driving growth in 2023. Wireless speakers are marketed towards younger consumers, who place a high value on…