Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Portable players recorded further growth in 2023, with wireless speakers driving this sales increase, as these products continue to attract consumer interest. Consumers are keen on the high quality of the sound they offer, we well as their advanced…
The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…
Portable players were hard to find in retail channels in 2023 and their sales were negligible as technology advances are leading to portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable…
It was in May 2022 that Apple announced it was discontinuing its iPod brand. Apple’s iPod is an iconic device, changing the face of music over the last two decades. With the advertising copy “1,000 songs in your pocket”, the first model debuted in…
E-readers continue to struggle as demand is practically non-existent. The device fails to gain consumer’s interest over the popularity of ubiquitous smartphones and tablets, through which consumers can also access e-books. Added to which, the…