Portable Players

The positive volume growth that has been recorded in sales of portable players since 2020 can be attributed entirely to the huge boom that has been seen in demand for wireless speakers. While demand in all other categories of portable players has…

Retail volume sales of portable players in Australia continue to rise in 2024, driven by demand for wireless speakers, which offer convenience and portability. This category accounts for an expansive range of product lines focused on specific…

Portable players in Austria continue to experience significant decline in volume sales over 2024 due to falling demand in all sub-categories. At the same time, a slight increase in current value sales reflects the growing preference for higher…

Wireless speakers is set to continue its aggressive growth trajectory amongst the Brazilian population in 2023, representing a dynamic shift in the way that people consume and enjoy audio content. With their seamless connectivity and wireless…

Overall, retail volume sales of portable players in Canada are projected to decrease only slightly in 2024. This is due to the anticipated very marginal increase in retail volume sales of the dominant category, wireless speakers, as e-readers and…

Demand for portable players in Chile continues to decline, following a downwards trend evident since 2021-2022. This is mainly due to the fact that these devices are being replaced by products considered to offer better functionality, such as…

In 2024, portable players in China is set to maintain a similar performance to 2023, with decline in retail volume terms, but growth in current value terms. Overall, the advances in technology seen in multifunctional consumer electronics such as…

Wireless media speakers account for the majority of volume sale of portable players in Colombia and in 2024 are also expected to register the highest volume growth. Volume sales of e-readers continue to decline, partly because many are purchased on…

In 2024, retail volume sales of portable players continue to decline, primarily due to the increasing substitution of e-readers and portable media players with smartphones and tablets. Households are prioritising multifunctional consumer electronics…

Egypt resumed acceptance of import collection documents in 2023, opening the door for imports after they were halted in February 2022. Import issues have prevailed in line with foreign currency shortages and three devaluations of the Egyptian pound…

Portable players has been showing flat-negative growth over the review period, which worsened through 2021-2023. That said, the overall category volume is expected to be back in small positive volume growth in 2024. Wireless speakers remains the…

Despite a crisis-driven year, portable players is expected to manage to achieve slightly positive growth in both volume and current value sales in 2023; this makes it one of the few product categories within consumer electronics to do so. An…

Wireless speakers are the only growth area in portable players and also account for most volume sales. Low-cost Bluetooth-enabled speakers are especially popular among younger consumers and are mainly used to stream music via smartphones and…

Portable players is seeing a healthy performance in 2023, in part thanks to the overall popularity and success of wireless speakers, in addition to the return of gatherings and social occasions out-of-home in the post-pandemic landscape. Indeed, in…

Portable players were hard to find in retail channels in 2023 and their sales were negligible as technology advances are leading to portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable…

In 2023, portable players in India saw positive retail volume and current value growth, driven solely by the sale of wireless speakers. The vast majority of sales in portable players can be attributed to wireless speakers, which are witnessing…

In 2023, positive volume sales growth in portable players in Indonesia remains entirely driven by sales of wireless speakers, while other product areas are witnessing significant retail volume declines. The surge in popularity of multifunctional…

In keeping with its results throughout the review period, wireless speakers is set to be by far the most dynamic category within portable players in volume growth terms in 2023. It continues to benefit from the increasing consumer preference for…

Wireless speakers will continue to exhibit volume growth in 2023, with some of this rise in sales coming at the expense of portable media players, a category in steep decline. Smartphones and streaming content are cannibalising portable media…

It was in May 2022 that Apple announced it was discontinuing its iPod brand. Apple’s iPod is an iconic device, changing the face of music over the last two decades. With the advertising copy “1,000 songs in your pocket”, the first model debuted in…

Portable players is dominated by wireless speakers, with portable multimedia players accounting for most of the remainder. Compact, portable and affordable, as well as being compatible with “on-the-go” lifestyles, wireless speakers are rapidly…

Over 2023, portable players is projected to continue to see double-digit retail volume growth and high single-digit retail current value growth. However, there remain significant divergences within the category in terms of retail volume and current…

Overall, portable players is expected to register a decline in volume sales. Technology advances are leading to the obsoletion of portable players. In particular, smartphones and tablets are replacing the need for portable media players. This is also…

While media players and e-readers are expected to suffer volume decline, wireless speakers are expected to register a healthy increase in volume sales. Demand for these devices is due to their portability, and connectivity to smartphones, which…

Portable players is another category suffering from cannibalisation from smartphones, along with seeing competition from tablets and laptops (to a lesser extent). The main reason here is the fact that smartphones, tablets, and the like, offer…

Portable players recorded further growth in 2023, with wireless speakers driving this sales increase, as these products continue to attract consumer interest. Consumers are keen on the high quality of the sound they offer, we well as their advanced…

Portable players continued to see positive growth in retail volume terms in 2023. The category is dominated by wireless speakers, which are highly compatible with busy, “on-the-go” lifestyles, particularly since the removal of restrictions associated…

With the pandemic being declared over by the World Health Organisation in early 2023 most consumers have now returned to their old lifestyles and behaviour. The rising mobility of the population has helped to drive strong demand for wireless speakers…

E-readers continue to struggle as demand is practically non-existent. The device fails to gain consumer’s interest over the popularity of ubiquitous smartphones and tablets, through which consumers can also access e-books. Added to which, the…

In 2024, portable players is anticipated to maintain solid retail volume growth in Singapore, with wireless speakers remaining the only category with notable sales within portable players. The widespread popularity of wireless speakers in the local…

Demand for portable players in South Africa continues to grow, although this is mainly being driven by the dominant format of wireless speakers. The latter’s consistent growth is due to its convenience, and more specifically, its ability to be used…

Overall demand for portable players is expected to increase in 2023, but most categories are set to maintain retail volume declines, and growth will be driven solely by the dominant wireless speakers category. In addition to use within the home, in…

Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…

Wireless speakers continued to drive growth in portable players in 2023, being the only product area to have recorded a positive increase in sales in retail volume terms. Compact, portable and affordable, as well as being compatible with “on-the-go”…

Retail volume sales of portable players remained static in 2023, as portable media players, epitomised by the iPod, continued on their path of decline. With the rise of smartphones, consumers now have access to various media applications that provide…

Portable players continue to grow in Czech Republic, although retail volume sales are driven exclusively by wireless speakers. E-readers continued to be substituted with smartphones and tablets, with volume sales continuing to decline. Czech…

Portable players looks set to register a slight increase in volume sales in 2023 thanks to wireless speakers, the only expanding category amongst several declining categories. Portable media players has recorded a strong decline in sales as these…

Sales of portable players are seeing growth in retail volume terms in 2023 for the second year running but this growth is being driven by wireless speakers with all the other categories posting heavy losses. A major fact in this is that wireless…

Demand for portable players in the United Arab Emirates continues to rise, driven by the popularity of wireless speakers. This is mainly due to consumers preferring these portable options over built-in smartphone speakers or streaming services with…

Demand for overall portable players in the UK remains positive, driven by the dominant category of wireless speakers. Local consumers are increasingly interested in and attracted to different portable audio solutions such as wireless speakers, while…

The decline in retail volume sales of portable players expected to be observed in the US in 2024 can primarily be attributed to the sustained decrease in sales within the other portable media players category. This particular category is set to…

The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…

Portable players continues to see healthy growth in retail volume terms in 2023, although this is being entirely driven by the strong demand for wireless speakers. Consumers appreciate the convenience of being able to create a fast connection between…