Probiotics and Botanicals the Next Healthy Food in Asia

Delivery

This report comes in PPT.

Key Findings

Natural ingredients to play a bigger role in food as preventative medicine

Naturally functional solutions have long been linked to herbal/traditional remedies in Asia, but with evolving health awareness, it is opportune to apply them beyond supplements and vitamins, to functional food. Consumers will also benefit from a greater variety of options for preventative health foods through everyday diets.

The current adoption and reputation of probiotics in Asia have paved the way, and offer differentiation

There is a push beyond dairy products and alternatives, with snacks as the next frontier for the adoption of probiotic ingredients. Asia has the advantage of pre-existing widespread consumption of fermented food in local cultures, which are now being converted into packaged solutions. These offer added value and localised experiences that will stand out from global innovations.

Botanical ingredients contribute to growth in naturally functional food through healthy indulgence

Incorporating botanical ingredients, like ginger, and herbal adaptogens, like ashwagandha and ginseng, is not far-fetched in Asia, given their strong reputation culturally. Their application in foods can be elevated through more indulgent categories and more premium, nutritious products to appeal to younger consumers.