Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite general economic instability and a rise in prices, the analgesics category in 2023 looks set to achieve a positive performance. However, the current value growth rate is likely to be slower than in the previous year. This can be attributed to…
Despite ongoing economic instability and the high rate of inflation, the consumer health market in Romania is witnessing steady growth in 2023. Notably, it is the categories of vitamin and dietary supplements, cough, cold and allergy (hay fever)…
Following the return to normality in the wake of the COVID-19 crisis, with no more lockdowns or movement restrictions, there has been an increase in the spread of cold and flu viruses, as well as a widespread rise in issues caused by hay fever and…
International players with broad portfolios continue to lead the way in dermatologicals, with Bayer Romania the top-ranked company. Bayer Romania’s Canesten, the best-selling product in both topical and vaginal antifungals, is expected to maintain…
As a result of the COVID-19 crisis, consumers have become more informed, leading to continued benefits for dietary supplements. In 2023, combination dietary supplements dominate the market, accounting for a significant portion of overall value sales.…
An increasing number of Romanian consumers are suffering from digestive issues due to eating unhealthy food, certain foods such as saturated fats, or larger amounts than usual servings. The return to hectic lifestyles has also involved an increase in…
In Romania, the eye care industry has not seen much change and is mostly controlled by a few big companies. These top brands are well-known and trusted by consumers, thanks to their strong distribution and advertising efforts. There is, therefore, an…
Herbal/traditional products is benefiting from the broad trend towards products containing natural ingredients that is influencing demand across a wide range of consumer goods categories, including packaged food and soft drinks, as well as consumer…
A recent study revealed that Romania has one of the highest rates of smoking in Europe, estimated at around 30%. This high smoking rate has a positive impact on the performance of NRT smoking cessation aids, as a significant number of smokers are…
Paediatric vitamins and dietary supplements remains the largest area of paediatric consumer health. Romanian parents, following the recommendations of family doctors, are understanding the importance of vitamins to their children’s physical and…
A study has found that 16% of the Romanian population experience chronic insomnia, while 30% regularly struggle with insomnia. These percentages indicate a significant portion of the population affected by sleep-related issues and this high…
Within the sports nutrition market in Romania, protein/energy bars remains the largest category. Indeed, its strength is being reinforced by the increasing trend for physical activity amongst urban consumers, many of whom are more exposed to…
In the context of rising consumer health consciousness, many Romanian consumers are coming to perceive their daily habits as unhealthy. For example, many consumers are becoming aware of their irregular eating and inadequate water intake. As they come…
According to official statistics, 58% of the Romanian adults are overweight. Another significant cause for concern is that, of children aged between 7 and 9 years old, 30% are overweight and around 15-20% are obese. Even though Romania is just below…
With Romanian consumers having returned to more active lifestyles in the wake of the COVID-19 crisis, there has been an increased incidence of minor injuries. The greater engagement in physical exercise amongst health conscious consumers and children…