Romania

Plant-based dairy continued on its dynamic growth trajectory towards the end of the review period, albeit from a low base. While plant-based dairy has been available in Romania for some years, the pandemic and associated health trends accelerated…

In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…

While other leading pack types, such as flexible aluminium/plastic and flexible aluminium/paper, continued to lose ground within meals and soups packaging in 2022, thin wall plastic containers witnessed an increase in pack type share. This was…

Coffee is the most popular hot drink in Romania, with coffee packaging thus dominating overall sales in the hot drinks industry. This results in the dominance of flexible aluminium/plastic, due to the popularity of vacuum-packed coffee bricks. Most…

Liquid and tablet detergents were products within laundry care seeing a strong development in volume sales terms in Romania in 2022. In keeping with the growing complexity of consumers and their need for increasingly innovative products, several…