Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
As Romanian consumers have more financial resources available, they are willing to explore and invest in higher-quality and more sophisticated alcoholic drinks. Consequently, this places pressure on producers to make sure the packaging of their…
Folding cartons and flexible aluminium/plastic remained the preferred pack types for dried baby food in Romania in 2023. This underscores the importance of packaging solutions that ensure the freshness and quality of food products, while addressing…
HDPE bottles remain the main packaging type in beauty and personal care in Romania due to their versatility, durability, cost-effectiveness, recyclability, safety and design flexibility. Brands opt for HDPE packaging as it offers excellent product…
Flexible plastic remained the leading pack type in confectionery in Romania in 2023, with this packaging format continuing to see positive growth in this year. Confectionery products are often sensitive to moisture, air and light, and flexible…
Brick liquid cartons are the dominant pack type in drinking milk products in Romania. This is down to a number of key factors, including the cartons’ superior ability to maintain the freshness and nutritional value of milk products, their robustness…
Within the Romanian home care market, HDPE bottles continued to be the most widely-used packaging format in unit volume terms in 2023. These high-density polyethylene containers offer a combination of durability and chemical resistance. Brands such…
Coffee is the most popular hot drink in Romania, with coffee packaging thus dominating overall sales in the hot drinks industry. This results in the dominance of flexible aluminium/plastic, due to the popularity of vacuum-packed coffee bricks. Most…
Flexible plastic and folding cartons are the two main packaging types used for frozen pizza in Romania. The choice of these materials is down to their lightweight nature, durability and suitability for packaging pizzas. Folding cartons offer…
In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…
Brick liquid cartons are the leading pack type in plant-based dairy in Romania. The country’s diverse climate, characterised by hot summers and cold winters, necessitates robust packaging to maintain product integrity. Brick liquid cartons, known for…