Romania

As Romanian consumers have more financial resources available, they are willing to explore and invest in higher-quality and more sophisticated alcoholic drinks. Consequently, this places pressure on producers to make sure the packaging of their…

Folding cartons and flexible aluminium/plastic remained the preferred pack types for dried baby food in Romania in 2023. This underscores the importance of packaging solutions that ensure the freshness and quality of food products, while addressing…

HDPE bottles remain the main packaging type in beauty and personal care in Romania due to their versatility, durability, cost-effectiveness, recyclability, safety and design flexibility. Brands opt for HDPE packaging as it offers excellent product…

Flexible plastic remained the leading pack type in confectionery in Romania in 2023, with this packaging format continuing to see positive growth in this year. Confectionery products are often sensitive to moisture, air and light, and flexible…

Brick liquid cartons are the dominant pack type in drinking milk products in Romania. This is down to a number of key factors, including the cartons’ superior ability to maintain the freshness and nutritional value of milk products, their robustness…

Within the Romanian home care market, HDPE bottles continued to be the most widely-used packaging format in unit volume terms in 2023. These high-density polyethylene containers offer a combination of durability and chemical resistance. Brands such…

Coffee is the most popular hot drink in Romania, with coffee packaging thus dominating overall sales in the hot drinks industry. This results in the dominance of flexible aluminium/plastic, due to the popularity of vacuum-packed coffee bricks. Most…

Flexible plastic and folding cartons are the two main packaging types used for frozen pizza in Romania. The choice of these materials is down to their lightweight nature, durability and suitability for packaging pizzas. Folding cartons offer…

In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…

Brick liquid cartons are the leading pack type in plant-based dairy in Romania. The country’s diverse climate, characterised by hot summers and cold winters, necessitates robust packaging to maintain product integrity. Brick liquid cartons, known for…

Metal food cans remained the most popular packaging type for processed fruit and vegetables in 2023, driven by their strength in the largest category of shelf stable fruit and vegetables. The second most popular pack type is glass jars, with this…

Flexible plastic remained the dominant pack type for chilled processed meat in Romania in 2023. Given chilled processed meat sales dominate overall processed meat and seafood sales, flexible plastic is also the leading pack type in the overall…

Glass jars remained the preferred packaging choice for sauces, dips, and condiments in Romania in 2023. This trend is driven by several factors specific to the Romanian market. Glass jars are perceived as premium and high-quality packaging, enhancing…

The continued trend of bulk buying, even post-pandemic, coupled with a preference for online shopping, has led consumers to opt for larger quantities of bottled water, prioritising cost-effectiveness and stockpiling. Multipack offerings can help…

Thin wall plastic containers are the dominant pack type used for chocolate spreads in Romania. The lightweight nature and durability of these containers make them an ideal choice for packaging chocolate spreads. Consumers appreciate the ease of…