Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Apparel and footwear specialists in Romania recorded strong, double-digit retail value growth in 2023. This positive performance is partly driven by consumers returning to physical stores, after COVID-19 restrictions were lifted in March 2022. The…
Following strong growth during COVID-19, in 2023, appliances and electronics specialists in Romania registered a downward trend. For larger appliances, sales were sustained in 2023 as consumers applied for vouchers through a scrappage scheme, driving…
The high growth for convenience retailers in 2023 in Romania, was driven by rising interest in proximity shopping. Price growth over the level of inflation limited consumers' purchases to basic food items. Reduction of purchasing power due to…
The decline of direct selling in 2023 in Romania was a continuation of the results noted in 2022. Much of this decline was due to the lifting of COVID-19 restrictions, which began in March 2022, and resulted in a strong uplift of consumers in…
Strong, double-digit retail value growth for discounters in Romania in 2023 resulted from heightened footfall driven by rising inflation. As bills rose, consumers were forced to reevaluate their spending habits, including migrating to other channels…
In 2023, general merchandise stores in Romania were represented in totality by variety stores. However, variety stores is an underdeveloped retail channel, which remains unfamiliar to most local consumers. Variety stores have never really developed…
Within health and beauty specialist retailers in Romania in 2023, chemists/pharmacies held the most significant retail value sales by far. These outlets have the largest number of stores, with a strong sales position that continued to be in place…
In 2023, home product specialists in Romania showcased positive growth driven by home improvement and gardening stores. Consumers in Romania have showcased a rising interest in DIY and gardening, which began during home seclusion and the outbreak of…
In 2023, hypermarkets in Romania continued to see retail value growth; however, footfall declined. The social function of hypermarkets before COVID-19 was a place for shopping and entertainment. This has diminished significantly since 2021, with the…
After several years of accelerated evolution, 2023 was a challenging year for e-commerce in Romania.