Romania

Yoghurt and sour milk products have a long tradition of consumption in Romania. However, consumer demand increases during the pandemic due to its perception as being naturally healthy, and supporting immune health and the good functioning of the…

Plant-based dairy continues to thrive due to changing consumption habits in Romania. Plant-based dairy has been available for a number of years, although consumption has been limited to religious fasts when the Orthodox Christian religion forbids…

The decrease in volume sales of other dairy in Romania was driven by the poor performance of cream. Cream is the most important subcategory in other dairy, thus the challenges faced by cream are also impacting other dairy overall. Locally-produced…

Drinking milk products witnessed further volume sales decline in 2024 due to retail price growth. The rising cost of milk production, processing and retailing has put upward pressure on milk prices. On the demand side, the cost of living has…

Dairy products and alternatives continue to be impacted by a challenging economic climate with consumers dealing with still high costs of living, which is suppressing the purchasing power of a large number of Romanians. Although inflation is on a…

Cheese remains a popular and traditional product among Romanians with marginal volume growth in 2024 due to the stronger performance of packaged products at the expense of artisanal cheese. There is a long tradition in the consumption and production…

Butter and spreads in Romania felt the impact of lower average unit prices in 2023, with volume sales remaining flat compared to several years of decline. The government approved legislation to help consumers affected by the high cost of living to…

In 2024, baby food remained heavily influenced by the high cost of living in Romania. Although inflation began to fall, distribution and production costs remained high in line with high energy and fuel costs. Companies have suffered due to…