Romania

Yoghurt and sour milk products have a long tradition of consumption in Romania. However, consumer demand increases during the pandemic due to its perception as being naturally healthy, and supporting immune health and the good functioning of the…

Plant-based dairy continues to thrive due to changing consumption habits in Romania. Plant-based dairy has been available for a number of years, although consumption has been limited to religious fasts when the Orthodox Christian religion forbids…

The decrease in volume sales of other dairy in Romania was driven by the poor performance of cream. Cream is the most important subcategory in other dairy, thus the challenges faced by cream are also impacting other dairy overall. Locally-produced…

Drinking milk products witnessed further volume sales decline in 2024 due to retail price growth. The rising cost of milk production, processing and retailing has put upward pressure on milk prices. On the demand side, the cost of living has…

Dairy products and alternatives continue to be impacted by a challenging economic climate with consumers dealing with still high costs of living, which is suppressing the purchasing power of a large number of Romanians. Although inflation is on a…