Romania

A recent study revealed that Romania has one of the highest rates of smoking in Europe, estimated at around 30%. This high smoking rate has a positive impact on the performance of NRT smoking cessation aids, as a significant number of smokers are…

Herbal/traditional products is benefiting from the broad trend towards products containing natural ingredients that is influencing demand across a wide range of consumer goods categories, including packaged food and soft drinks, as well as consumer…

In Romania, the eye care industry has not seen much change and is mostly controlled by a few big companies. These top brands are well-known and trusted by consumers, thanks to their strong distribution and advertising efforts. There is, therefore, an…

An increasing number of Romanian consumers are suffering from digestive issues due to eating unhealthy food, certain foods such as saturated fats, or larger amounts than usual servings. The return to hectic lifestyles has also involved an increase in…

As a result of the COVID-19 crisis, consumers have become more informed, leading to continued benefits for dietary supplements. In 2023, combination dietary supplements dominate the market, accounting for a significant portion of overall value sales.…

International players with broad portfolios continue to lead the way in dermatologicals, with Bayer Romania the top-ranked company. Bayer Romania’s Canesten, the best-selling product in both topical and vaginal antifungals, is expected to maintain…

Following the return to normality in the wake of the COVID-19 crisis, with no more lockdowns or movement restrictions, there has been an increase in the spread of cold and flu viruses, as well as a widespread rise in issues caused by hay fever and…

Despite ongoing economic instability and the high rate of inflation, the consumer health market in Romania is witnessing steady growth in 2023. Notably, it is the categories of vitamin and dietary supplements, cough, cold and allergy (hay fever)…

Despite general economic instability and a rise in prices, the analgesics category in 2023 looks set to achieve a positive performance. However, the current value growth rate is likely to be slower than in the previous year. This can be attributed to…

As Romanian consumers have more financial resources available, they are willing to explore and invest in higher-quality and more sophisticated alcoholic drinks. Consequently, this places pressure on producers to make sure the packaging of their…

The dynamic performances recorded across all categories of travel and tourism in Romania during 2023 represented the continuation of the strong recovery that began in 2021 and developed over the course of 2022. This was mainly result of the…

2023 saw robust growth in domestic tourism trips and outbound departures as rising demand continued to be driven by the realisation of pent-up demand following the total removal of COVID-19 restrictions from March 2022. With local consumers taking…

The very favourable performance recorded in lodging in Romania during 2023 can be seen as the consequence of rising occupancy rate, which led directly to dynamic growth in room nights as well as spurring the development and opening of new hotels. The…

The dynamic sales growth that was recorded in bookings in 2023 was mainly the result of the strong interest that many local consumers have in placing early bookings when planning leisure travel. This boom in booking travel and tourism products and…

Low cost carriers remained the largest category of airlines in Romania in 2023 in terms of both value sales and passengers carried as it recorded stronger growth in passenger numbers than full service carriers, although full service carriers recorded…

Alongside the rising preoccupation for health and wellness among the population, consumers are becoming increasingly knowledgeable and want to track more of their health parameters (eg heart rate, oxygen blood level, burn calories, water intake,…

With the pandemic being declared over by the World Health Organisation in early 2023 most consumers have now returned to their old lifestyles and behaviour. The rising mobility of the population has helped to drive strong demand for wireless speakers…

For the second year in a row, sales of smartphones are declining in retail volume terms in 2023. This is partly due to the fact that the category is reaching maturity. In the current economic context, Romanians are postponing large, non-essential…

In 2022, the Romanian car market increased by 7% in volume terms, but this was mostly due to purchases of new vehicles, with sales of second-hand cars falling by 20%. This had a negative effect on the performance of in-car entertainment, which…

Imaging devices has continued to record a steep decline in retail volume terms in 2023. Romanians increasingly regard these products as redundant in the era of high-performance smartphones. Furthermore, high inflation and economic pressures have led…