Romania

High inflation continued to exert strong pressure on the demand for home care in Romania in 2023, with retail current unit prices rising across all categories. Increases in the costs of raw materials and utilities put pressure on manufacturers,…

The positive performance of dishwashing in Romania in 2023 was the result of Romanian consumers often cooking at home, as high inflation and strong pressure on purchasing power discouraged visits to foodservice establishments. However, hand…

Following the hike in demand in the wake of the COVID-19 pandemic, when consumers embraced bleach as an effective tool against germs and the virus, there has been a readjustment in demand in the category. Thus, bleach resumed its pre-pandemic…

Romanian consumers remained very attached to their homes, and there was still a large part of the population that worked from home (or in a hybrid work system). In general, consumers are placing a higher importance on having a pleasant environment at…

The value sales increase for street stalls/kiosks was the consequence of increased mobility, following the lifting of COVID-19 restrictions in 2022. Players benefited from high footfall, with street stalls/kiosks being a popular option for purchasing…

The dynamics of self-service cafeterias in 2023 were impacted by the lifting of COVID-19 restriction in 2022, with consumers returning to office work. As such, office employees were the main customers of self-service cafeterias, which offer cooked…

The positive performance of limited-service restaurants in 2023 was aided by the lifting of COVID-19 restrictions in March 2022, allowing limited-service restaurants to appeal through the convenience they provide. In addition, the high cost of living…

The results of full-service restaurants in 2023 were impacted by the lifting of COVID-19 restrictions in 2022, leading to a rise in eating out and consumers returning to the foodservice experience. However, high inflation continued to impact results,…

The positive performance of consumer foodservice in 2023 was driven by the lifting of COVID-19 restrictions in March 2022. However, high inflation was seen from the last quarter of 2022, coinciding with rising consumption of heat, gas and electricity…

Consumer foodservice through stand-alone saw a double-digit value sales increase in 2023. The domination of stand-alone is the strong, long tradition of opening stand-alone locations in the country. The scarcity of large retail malls, leisure areas,…

The total elimination of COVID-19 restrictions in 2022 continued to impact results in 2023, with socialising driving visits to bars and cafés. However, inflation remained high in 2023, and while sales increased, there were reduced growth rates for…

In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…

Following interruption during COVID-19-related restrictions and widespread homeschooling, the accelerating ‘back to work’ trend has led to both volume and current value sales growth of writing instruments in Romania in 2023.

The challenging economic climate has significantly impacted consumer behaviour in Romania when it comes to watches. Some consumers, whose budgets have been constrained by inflation, have opted for more affordable products or delayed their purchases,…

Even though inflation remained high in Romania in 2023, personal accessories saw growth in both current value and volume terms. Romanians are increasingly preoccupied with improving their personal image, and despite declining purchasing power, they…

Amid challenging economic conditions, local consumers have shown a rising interest in investing in fine jewellery, particularly gold. Fine jewellery has also gained popularity as a high-value gift item. In addition, the lifting of pandemic…

Despite the prevailing inflation in Romania, bags and luggage continued to exhibit growth. Average unit prices surged in 2022 and 2023 due to increased costs associated with energy, raw materials, and other factors. This led many Romanians to opt for…

Vacuum cleaners continue to benefit from consumers’ higher standards of health and hygiene, as enhanced by the era of the pandemic. As such, keeping a clean home has become a high priority, supporting both volume and value sales of vacuum cleaners.…

Small cooking appliances are benefitting from the factors which are also stimulating sales in food preparation appliances. Consumers are placing a key focus on healthy diets and lifestyles, thus seek kitchen appliances which help them in this area.…

Refrigeration appliances remains in a volume slump in 2023, following the boost to sales seen in the earlier review period, supported by the cocooning and home-renovation trends seen during the era of the pandemic. For example, freezers were popular…