Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Chocolate confectionery is maintaining its strong penetration across households in Romania in 2024, thanks to such products’ indulgent qualities and the sense of wellbeing which eating chocolate can bring. However, chocolate confectionery is also…
Spirits suffered from inflationary pressures in 2023 with higher input costs associated with energy and raw materials driving up average prices in Romania. Excise duty also increased in January 2023 which contributed to price growth and the weaker…
Cider/perry in Romania has equally felt the impact of price increases and the high cost of living in 2023, as in other categories. However, volume growth rose slightly in the off-trade and on-trade, reflecting the increasing number of consumers loyal…
Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in…
The prevailing economic landscape in Romania in 2023 was characterised by persistent inflationary pressures, exerting upward pressure on unit prices across various product categories, including wipes. Rising costs associated with raw materials and…
The high growth for convenience retailers in 2023 in Romania, was driven by rising interest in proximity shopping. Price growth over the level of inflation limited consumers' purchases to basic food items. Reduction of purchasing power due to…
Sugar confectionery is seeing a negative-digit volume slump in 2024, whilst value is supported by price hikes. Notably, sugar confectionery falls under the shadow of the VAT increase, starting 1 January 2024, from 9% to 19% for food products with…
Snacks in Romania is seeing a small negative-digit volume decline in 2024, with the volume decline in off-trade sales counteracting the small positive volume gains in on-trade terms. On the other hand, value sales are better supported by inflationary…
Gum is achieving positive volume and robust value sales in Romania in 2024. This is primarily attributed to consumers’ post-pandemic return to busy, out-of-home lifestyles, therefore reviving the role of gum as a breath freshener. Added to which, the…