Romania

2023 saw robust growth in domestic tourism trips and outbound departures as rising demand continued to be driven by the realisation of pent-up demand following the total removal of COVID-19 restrictions from March 2022. With local consumers taking…

The dynamic sales growth that was recorded in bookings in 2023 was mainly the result of the strong interest that many local consumers have in placing early bookings when planning leisure travel. This boom in booking travel and tourism products and…

After a strong performance in 2020 and 2021, sales of consumer electronics moved into negative territory in 2022 in retail volume terms, mainly as a result of the impact of double-digit inflation on unit prices, the economy and cost of living. Sales…

Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often…

Although beauty and personal care saw only low growth in volume terms in Romania in 2023, strong growth was seen in current value terms. Rising inflation, the pandemic, and the danger of war in Ukraine all led to changes in consumers’ priorities,…

Following a decline in sales due to the outbreak of COVID-19 in 2020, sports drinks continued to gain ground in 2023, posting increased off-trade volume and value sales. With no restrictions in place, Romanians have become more willing to engage in…

As interest in more active lifestyle grows, and the lifting of COVID-19 restrictions has increased movement, energy drinks has seen a positive performance in 2023. Aggressive promotion, both offline and online, is also contributing positively to the…

Concentrates saw low levels of volume growth in 2023, being a mature landscape with little room for growth. In addition, due to sugar content, concentrates are not always perceived as healthy products, and the rising interest in health and wellness…

In the backdrop of sustained high inflation in Romania in 2023, the resulting high cost of living significantly impacted the retail sales of basic food products, defining the landscape for staple foods during the same year. Analysis of statistics and…

The growth in credit card transactions is slowing down as a result of persisting inflation and escalating consumer prices, prompting a return to higher levels of budget-consciousness and financial uncertainty. Economic instability has led to reduced…

Romanian consumers are showing a tendency to be more frugal in the context of high inflation with rising prices for raw materials and final products. This was reflected in a slight deceleration of the volume trend in 2023, though growth remained…

Within the sports nutrition market in Romania, protein/energy bars remains the largest category. Indeed, its strength is being reinforced by the increasing trend for physical activity amongst urban consumers, many of whom are more exposed to…

The higher costs of raw ingredients, glass packaging, energy and logistics weighed significantly on the high increases in prices of products on retailers’ shelves. As a result, there is expected to be only a very marginal rise in overall retail…

Consumer lending in Romania for the year 2023 portrays a nuanced landscape influenced by several key factors. The confluence of increasing interest rates, high inflation, and the geopolitical context shaped by the Russian invasion of Ukraine has…

Consumer lending in 2023 is experiencing a slowdown due to the rapid rise in interest rates and the prevailing economic uncertainty. There is a notable increase in interest in quick loans from non-banking institutions and card lending. The surge in…

The dynamic performances recorded across all categories of travel and tourism in Romania during 2023 represented the continuation of the strong recovery that began in 2021 and developed over the course of 2022. This was mainly result of the…

Sales of home video declined in 2022 in retail volume terms with this trend continuing into 2023. This is mostly due to increasing pressure on consumers’ disposable income with Romania experiencing elevated rates of inflation which has led to a sharp…

The challenging economic climate has significantly impacted consumer behaviour in Romania when it comes to watches. Some consumers, whose budgets have been constrained by inflation, have opted for more affordable products or delayed their purchases,…

Maintaining the trend seen in the previous two years, baby and child-specific products maintained solid retail volume growth in Romania in 2023, along with double-digit current value growth as prices rose. This category remains a priority for…

Carrying the stigma of being unhealthy, off-trade sales of carbonates continued to decline in 2023. However, the on-trade channel has continued to record a positive performance, recovering from the impact of COVID-19, with consumers enjoying their…