Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Snacks in Romania is seeing a small negative-digit volume decline in 2024, with the volume decline in off-trade sales counteracting the small positive volume gains in on-trade terms. On the other hand, value sales are better supported by inflationary…
Sugar confectionery is seeing a negative-digit volume slump in 2024, whilst value is supported by price hikes. Notably, sugar confectionery falls under the shadow of the VAT increase, starting 1 January 2024, from 9% to 19% for food products with…
Sweet biscuits, snack bars, and fruit snacks is seeing a small negative-digit volume slump in 2024, while value is better supported by high unit prices. Snack bars is seeing the strongest retail value sales, along with seeing a fairly modest volume…
In 2023, Romania ranked 10th among Eastern European nations for average gross income, with a modest in per capita disposable income increase. Income growth was restricted due to escalated inflation, diminished demand from EU trade partners and…
Within the Romanian home care market, HDPE bottles continued to be the most widely-used packaging format in unit volume terms in 2023. These high-density polyethylene containers offer a combination of durability and chemical resistance. Brands such…
It is expected to be a negative picture for computer and peripherals in Romania in 2024, with significant volume decline. Though inflation is easing, consumers are still price sensitive. As such, there is increased demand for refurbished computers or…
After two years of volume decline, the picture is expected to be more positive for consumer electronics in Romania in 2024, with volume sales unchanged. Economic indicators are improving and inflation is also easing. As such, constant value sales are…
Volume growth is expected to be healthy for headphones in 224, largely driven by significant volume sales of TWS earbuds. That being said, consumer continue to be price sensitive, after several years of inflation, though inflation eases in 2024. As…
All products within home audio and cinema are expected to register a fall in volume sales in Romania in 2024. In particular, Hi-Fi systems are expected to see a steep fall in volume sales, as the rise of streaming services, portable audio devices and…
Overall, there is expected to be a marginal fall in volume sales of home video in 2024. TVs remain a high priority consumer electronic product for Romanians, being one of the most popular products in terms of both value and volume sales.…
Imaging devices in Romania are expected to register a double-digit percentage fall in volume sales, with smartphones increasingly being used as a substitute. Smartphones today have high-quality cameras that are sufficient for the photography and…
In-car entertainment is expected to register further volume decline in Romania in 2024, with in-car navigation in particular performing badly. There is growing obsolescence, as new cars come equipped with integrated in-car entertainment, reducing the…
After robust volume growth rates up to 2021, volume sales are declining and in 2024, mobile phones are expected to see a further fall in volume sales. Despite an improving economic picture and inflation easing, consumers are cautious about spending,…
Portable players are one of the few consumer electronics that are expected to see an increase in volume sales in Romania in 2024. This is due to the healthy performance of wireless speakers, with volume sales expected to increase by a tenth. There is…
Volume sales for wearables are expected to soar in Romania in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the…
Folding cartons and flexible aluminium/plastic remained the preferred pack types for dried baby food in Romania in 2023. This underscores the importance of packaging solutions that ensure the freshness and quality of food products, while addressing…
Flexible plastic remained the leading pack type in confectionery in Romania in 2023, with this packaging format continuing to see positive growth in this year. Confectionery products are often sensitive to moisture, air and light, and flexible…
Brick liquid cartons are the dominant pack type in drinking milk products in Romania. This is down to a number of key factors, including the cartons’ superior ability to maintain the freshness and nutritional value of milk products, their robustness…
Flexible plastic and folding cartons are the two main packaging types used for frozen pizza in Romania. The choice of these materials is down to their lightweight nature, durability and suitability for packaging pizzas. Folding cartons offer…
Brick liquid cartons are the leading pack type in plant-based dairy in Romania. The country’s diverse climate, characterised by hot summers and cold winters, necessitates robust packaging to maintain product integrity. Brick liquid cartons, known for…