Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Skin care was one of the most dynamic categories within beauty and personal care in 2023, experiencing robust growth in both retail volume and current value terms. Romanian consumers are increasingly interested in the regular use of skin care…
In 2023, sun care in Romania witnessed another year of surging retail volume and current value sales, remaining one of the most rapidly expanding categories within beauty and personal care. Part of the reason for continued dynamism was that sales of…
Toys and games in Romania experienced dynamic current value growth in 2023, with double-digit increases seen for both traditional toys and games, and video games. Growth was due to improving living standards and changing consumer lifestyles, as well…
Traditional toys and games in Romania maintained double-digit current value growth in 2023, with increases seen across all categories. Premiumisation remains a key trend in Romania, but traditional toys and games is a category which is still flooded…
Video games in Romania continued to experience dynamic current value growth in 2023. On the one hand, the improving technological infrastructure in the country and the rising popularity of gaming across all age groups were key positive factors. On…
In 2023, Romania’s GDP growth slowed to 2.0%, slightly below the Eastern European average, weighed down by elevated inflation and slowing private spending growth. However, economic growth is projected to accelerate in 2024, supported by the European…
While contact lenses and solutions in Romania is set to expand in volume and current value sales terms in 2024, growth rates are anticipated to fall below those witnessed in 2023. This is mainly explained by stubbornly high inflation, which continues…
Although eyewear in Romania is set to expand in total volume and current value sales terms in 2024, growth rates are expected to be weaker than those recorded in 2023. The downturn is mainly explained by stubbornly high inflation, which continues to…
Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in…
Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising…