Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Against a backdrop of soaring inflation and a sharp rise in the cost of living, disposable income continued to decline in 2023 forcing some Romanians to buy cheaper second-hand home furnishings or to postpone their purchases altogether. To attract…
Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply…
Dinnerware and beverageware experienced growth in 2023 in current value terms which was attributed in part to a notable shift among Romanians towards premium products. The shift towards premium products, particularly in categories such as food…
Spectacles in Romania is set to see total volume sales contract for a third consecutive year in 2024, with the rate of decline expected to be slightly steeper than in 2023. Overall demand continues to be depressed by high inflation, in that rising…
With high inflation weakening purchasing power among the population, volume growth for sunglasses in Romania in 2024 looks set to be slower than in 2023. The category continues to perform reasonably well overall in this regard, however, in part…
Cigarettes saw strong growth in retail volume terms in 2023. Sales were boosted by the end of the pandemic and the return to more normalised behaviour in terms of work and socialising. The end of the pandemic lowered concerns about the complications…
The pandemic led to changes in lifestyle and smoking patterns with increased interest in cigars, cigarillos, pipe tobacco and fine cut tobacco. These products were seen as exotic and tapped into the increasing search for new experiences. Although the…
Heated tobacco products continued to report dynamic growth in both value and volume terms in 2023. One important reason for the dynamic performance of the category is the local production of heated tobacco and the fact that these products are…
Cigarettes remains the basic tobacco product for the majority of smokers in Romania and thus it was also the key growth driver for tobacco as a whole in 2023. Widespread distribution across all retail channels in Romania supports the positive…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.