Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Inflation remains a key factor for consumer appliances in Romania in 2023, as consumers’ purchasing power continues to be affected by these economic pressures. In this context, volume sales of major appliances remain low, as many consumers are…
Dishwashers buck the general category trend of major appliances by achieving decent volume sales in 2023. This is attributed to the category being quite new in Romania, with low penetration. Beko (SC Arctic SA) is the most prominent brand, with…
Food preparation appliances are maintaining positive volume sales in 2023, supported by consumers’ focus on healthy diets and lifestyles. Many households remain interested in upgrading their food preparation appliances due to the focus on preparing…
Sales in home laundry appliances are facing similar challenges to those seen in other major consumer appliances, as such products are regarded as big investments during a time of economic uncertainty, inflationary pressures, and high energy prices.…
Large cooking appliances face the same challenges as other major appliances (with the exception of dishwashers), leading to a slump in volume sales. Such big-ticket purchases are regarded as notable investments during a time of economic uncertainty,…