Romania

In 2022, demand for the leading pack type within confectionery, flexible plastic, continued to grow. This was because confectionery products are often sensitive to moisture, air, and light, and flexible plastic packaging can provide a barrier against…

PET bottles witnessed an increase in pack type share within dairy packaging in 2022. This was because PET bottles are lightweight and shatter-resistant, ensuring both cost-effective transportation and reduced risk of breakage. The material's barrier…

While other leading pack types, such as flexible aluminium/plastic and flexible aluminium/paper, continued to lose ground within meals and soups packaging in 2022, thin wall plastic containers witnessed an increase in pack type share. This was…

Plant-based dairy continued on its dynamic growth trajectory towards the end of the review period, albeit from a low base. While plant-based dairy has been available in Romania for some years, the pandemic and associated health trends accelerated…

Metal food cans remained the most popular packaging type for processed fruits and vegetables in 2022, driven by their strength in the largest retail unit volume category of shelf stable fruits and vegetables. Nevertheless, the use of glass jars in…

Despite another low retail unit volume decline in 2022 in line with greater mobility outside of the home, demand for processed meat and seafood packaging remained above pre-pandemic levels, driven by urbanisation in Romania. With consumers’…

The use of PET bottles as a pack type for sauces, dips and condiments continued to gain momentum in 2022 for a number of reasons. Firstly, local consumers appreciate the transparency of this pack type as they can see the texture, colour and…

While thin wall plastic containers and glass jars remained the most popular packaging types for sweet spreads in Romania at the end of the review period, the niche of other rigid containers continued to record strong growth within chocolate spreads.…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Apparel accessories registered another year of growth in 2023, as Romanians continued to go out more often than before and, therefore, showed a higher level of preoccupation with their personal image. The difficult economic context meant that apparel…