Romania

Online payments have seen a significant surge in popularity, continuing through 2023, with an increasing number of e-commerce transactions being finalised through online payment methods. Electronic direct transfers and ACH (Automated Clearing House)…

Romania lags behind in financial inclusion compared to other nations, showcasing a lower uptake of basic financial services, primarily due to a trifecta of factors: low financial literacy levels, a significant grey economy, and a widespread…

Pre-paid cards are experiencing significant growth in 2023, encompassing a surge in the number of cards in circulation, the volume of transactions, and their overall value. This surge is primarily attributed to the remarkable growth potential…

The performance of cooking meals and ingredients during 2023 was influenced by the impact of food price rises over the rate of inflation for many basic food products, which hiked the cost of living for consumers. The high cost of living had a…

The projected drop in retail volume sales of edible oils over 2023 is due to price hikes. The prices of sunflower seeds hiked due to the war in Ukraine and a prolonged dry season, alongside higher manufacturing and retailing costs driven by fuel and…

Projected retail volume growth for some categories of meals and soups in 2023 is boosted by the total lifting of Coronavirus (COVID-19) restrictions since 2022. This has led to a return to the office for employees for whom many of these products…

The decreases in retail volume sales of sauces, dips and condiments in 2022 and 2023 owed much to the lifting of Coronavirus (COVID-19) restrictions in March 2022. This was underpinned by the return to eating out and out-of-home social, leisure and…

The higher costs of raw ingredients, glass packaging, energy and logistics weighed significantly on the high increases in prices of products on retailers’ shelves. As a result, there is expected to be only a very marginal rise in overall retail…

Bread continues to hold a central role in baked goods in Romania, acting as a traditional and indispensable component of meals. The performance of baked goods in 2023 closely mirrored the trends observed in the bread product area. Despite the…

The growth in the volume sales of breakfast cereals in 2023, despite significant price increases, can be attributed to reduced price sensitivity among mostly higher-income urban professionals. This demographic group, committed to a healthy lifestyle,…