Romania

Consumer lending in 2023 is experiencing a slowdown due to the rapid rise in interest rates and the prevailing economic uncertainty. There is a notable increase in interest in quick loans from non-banking institutions and card lending. The surge in…

Inflation remains a key factor for consumer appliances in Romania in 2023, as consumers’ purchasing power continues to be affected by these economic pressures. In this context, volume sales of major appliances remain low, as many consumers are…

In 2022, demand for the leading pack type within confectionery, flexible plastic, continued to grow. This was because confectionery products are often sensitive to moisture, air, and light, and flexible plastic packaging can provide a barrier against…

Concentrates saw low levels of volume growth in 2023, being a mature landscape with little room for growth. In addition, due to sugar content, concentrates are not always perceived as healthy products, and the rising interest in health and wellness…

Sales of computers continue to decline in retail volume terms in 2023. This is partly down to the uncertain political and economic context, but also due to the strong performance seen during the pandemic. Tablets is seeing the strongest decline.…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Romania covers production and consumption trends in agricultural commodities, energy…

Colour cosmetics in Romania maintained retail volume and current value growth in 2023, as consumers’ lives continued to normalise after the end of COVID-19, although volume sales were still unable to recover to the pre-pandemic level. All the main…

Coffee registered a retail volume decline in 2023, with retail value sales growth being the result of rising unit prices, high inflation and increasing costs for energy, transport and logistics. In addition, the price of the raw coffee bean grew,…

The pandemic led to changes in lifestyle and smoking patterns with increased interest in cigars, cigarillos, pipe tobacco and fine cut tobacco. These products were seen as exotic and tapped into the increasing search for new experiences. Although the…

Cigarettes saw strong growth in retail volume terms in 2023. Sales were boosted by the end of the pandemic and the return to more normalised behaviour in terms of work and socialising. The end of the pandemic lowered concerns about the complications…