Romania

Continuing the trend from 2022, mass beauty and personal care saw dynamic current value growth in Romania in 2023. Mass brands remain the default choice for the vast majority of consumers across all beauty and personal care categories. Several…

Retail current value sales of luxury goods in Romania rose by 12% in 2023 to stand at RON9.8 billion. There was a clear focus on recovery in the post-Coronavirus (COVID-19) lockdown period, with luxury shoppers keen to indulge in activities that may…

The very favourable performance recorded in lodging in Romania during 2023 can be seen as the consequence of rising occupancy rate, which led directly to dynamic growth in room nights as well as spurring the development and opening of new hotels. The…

The positive performance of limited-service restaurants in 2023 was aided by the lifting of COVID-19 restrictions in March 2022, allowing limited-service restaurants to appeal through the convenience they provide. In addition, the high cost of living…

In 2023, laundry care registered a modest overall decline in retail volume terms, although some categories, such as tablet detergents and liquid detergents, spot and stain removers and "other" laundry aids saw increases. The decline in the largest…