Romania

Although eyewear in Romania is set to expand in total volume and current value sales terms in 2024, growth rates are expected to be weaker than those recorded in 2023. The downturn is mainly explained by stubbornly high inflation, which continues to…

In Romania, the eye care industry has not seen much change and is mostly controlled by a few big companies. These top brands are well-known and trusted by consumers, thanks to their strong distribution and advertising efforts. There is, therefore, an…

Tourist visitor levels in Romania recovered in 2023, despite global macroeconomic pressures like high inflation and the rapid escalation of living costs. International tourism increased by 40% January-July compared with the corresponding period in…

As interest in more active lifestyle grows, and the lifting of COVID-19 restrictions has increased movement, energy drinks has seen a positive performance in 2023. Aggressive promotion, both offline and online, is also contributing positively to the…

The projected drop in retail volume sales of edible oils over 2023 is due to price hikes. The prices of sunflower seeds hiked due to the war in Ukraine and a prolonged dry season, alongside higher manufacturing and retailing costs driven by fuel and…