Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, deodorants in Romania exhibited robust growth in current value terms, albeit seeing only a low increase in volume terms. This positive trend marked a rebound following the setback experienced during COVID-19, which led to contractions in…
Online payments have seen a significant surge in popularity, continuing through 2023, with an increasing number of e-commerce transactions being finalised through online payment methods. Electronic direct transfers and ACH (Automated Clearing House)…
The performance of dairy products and alternatives in 2023 remains under the impact of still-high inflation and the pushed up costs of living which significantly affect a large part of the population in Romania. In fact, 2023 witnesses a continuation…
PET bottles witnessed an increase in pack type share within dairy packaging in 2022. This was because PET bottles are lightweight and shatter-resistant, ensuring both cost-effective transportation and reduced risk of breakage. The material's barrier…
The growth in credit card transactions is slowing down as a result of persisting inflation and escalating consumer prices, prompting a return to higher levels of budget-consciousness and financial uncertainty. Economic instability has led to reduced…