Romania

The persistently high inflation in 2023 has significantly diminished the purchasing power of the majority of the population. This financial strain has been further exacerbated by the escalating average shelf prices of processed meat and seafood,…

Flexible plastic remained the dominant pack type for chilled processed meat in Romania in 2023. Given chilled processed meat sales dominate overall processed meat and seafood sales, flexible plastic is also the leading pack type in the overall…

Metal food cans remained the most popular packaging type for processed fruit and vegetables in 2023, driven by their strength in the largest category of shelf stable fruit and vegetables. The second most popular pack type is glass jars, with this…

The volume decline experienced by the category in 2023 can be primarily attributed to the surge in the average unit price at the shelf, driven by persistently high inflation and an overall rise in food prices that outpaced inflation. The enduring…

Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often…

Retail current value sales of premium and luxury cars rose by 3% in 2023 to reach RON4.3 billion, aided by augmented demand from affluent buyers despite macroeconomic challenges. Wealth determines the degree of demand that exists for premium and…

Pre-paid cards are experiencing significant growth in 2023, encompassing a surge in the number of cards in circulation, the volume of transactions, and their overall value. This surge is primarily attributed to the remarkable growth potential…

Portable players are one of the few consumer electronics that are expected to see an increase in volume sales in Romania in 2024. This is due to the healthy performance of wireless speakers, with volume sales expected to increase by a tenth. There is…

The demand for polishes continued on a downward trajectory in 2023. These products were considered non-essential or obsolete by a large share of the consumer base, especially younger people. Furthermore, substitution and cannibalisation continued to…

Brick liquid cartons are the leading pack type in plant-based dairy in Romania. The country’s diverse climate, characterised by hot summers and cold winters, necessitates robust packaging to maintain product integrity. Brick liquid cartons, known for…

Plant-based dairy continues to thrive due to changing consumption habits in Romania. Plant-based dairy has been available for a number of years, although consumption has been limited to religious fasts when the Orthodox Christian religion forbids…

Pet products in Romania are set to see double-digit growth in current value terms in 2024, continuing the trend of the previous year. Despite the high cost of living, consumers will remain willing to lavish their pets with care and attention, in…

Pet Care in Romania is expected to see a return to positive volume growth in 2024, following the decline of the previous year. This will be due in a large part to waning inflationary pressures, which will have a positive impact on real household…

Low taxes and stability have helped economic freedom, but state spending and corruption remain concerns. Economic performance is likely to outpace peers and inflation is falling, but stricter screening has negatively impacted foreign investment.…

Personal luxury retail value sales increased by 21% in 2023 to amount to RON4.6 billion. Growth was supported by leading brand owners, such as LVMH Moët Hennessy Louis Vuitton SA, L’Oréal Romania SRL and Cie Financière Richemont SA. Growth in 2023…

Personal care appliances see another year of growth in 2023, following the reopening of society after the previous pandemic restrictions. This led to people returning to workplaces and re-embracing their social lives, thus paying more attention to…

Even though inflation remained high in Romania in 2023, personal accessories saw growth in both current value and volume terms. Romanians are increasingly preoccupied with improving their personal image, and despite declining purchasing power, they…

Paediatric vitamins and dietary supplements remains the largest area of paediatric consumer health. Romanian parents, following the recommendations of family doctors, are understanding the importance of vitamins to their children’s physical and…

In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…

Other pet food in Romania is expected to see positive growth in retail volume terms in 2024, continuing the trend of the previous year. Compared to dog and cat food, the category was less impacted by cost of living pressures which characterised the…