Romania

The growth in retail volume for tea in 2023 resulted from affordable prices and perceived health benefits, with tea aligning with the rising interest in health and wellness among consumers. As such, players marketed their teas as improving immunity…

While thin wall plastic containers and glass jars remained the most popular packaging types for sweet spreads in Romania at the end of the review period, the niche of other rigid containers continued to record strong growth within chocolate spreads.…

The higher costs of raw ingredients, glass packaging, energy and logistics weighed significantly on the high increases in prices of products on retailers’ shelves. As a result, there is expected to be only a very marginal rise in overall retail…

Sweet biscuits, snack bars, and fruit snacks is seeing a small negative-digit volume slump in 2024, while value is better supported by high unit prices. Snack bars is seeing the strongest retail value sales, along with seeing a fairly modest volume…

While the COVID-19 pandemic stimulated surface care demand, with more consumption opportunities, a level of maturity and high inflation slowed down the category performance towards the end of the review period. In addition, consumers went out more…