Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, an increasing number of well-known brands and cocktail mixes supported volume growth for RTDs in Romania. The development of cocktail culture in both the on-trade and home helped to widen the appeal of RTDs. Home consumption of traditional…
RTD tea registered another year of strong growth in 2023, benefitting from a positive perception during rising health trends. Compared to other soft drink areas, RTD tea remains a highly concentrated market, with a small number of brands and…
Coffee consumption has been soaring in Romania, with a strong performance both in the online and the offline. In the context of a growing coffee culture in the country, RTD coffee registered another year of strong volume growth. The performance is…
Romania is set to experience continuing depopulation in 2021-2040 due to natural decrease and negative net migration. The population is set to age rapidly which will impact consumer trends and put further pressure on state resources. Urbanisation…
Bucharest and Cluj-Napoca stand as Romania’s most economically vibrant cities, while Timisoara is the city with the greatest promise for future economic expansion. Nevertheless, Romanian urban centres will continue to grapple with persistent…
The volume growth in the category in 2023 can be attributed to the easing of COVID-19 restrictions, effectively putting an end to stockpiling behaviours during the pandemic. The convenience of easy cooking and the ability to store products for…
Inflation in 2023 influenced Romanians' shopping behaviour for retail tissue. Unit prices continued to rise due to increased costs associated with raw materials and energy, as well as the trend towards premiumisation. This led to further polarisation…
After several years of accelerated evolution, 2023 was a challenging year for e-commerce in Romania.
Retail adult incontinence in Romania witnessed a notable surge in sales during 2023, reflecting a robust upward trajectory fuelled by heightened consumer awareness. As societal perceptions surrounding incontinence products continue to evolve, there…