Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Romania lags behind in financial inclusion compared to other nations, showcasing a lower uptake of basic financial services, primarily due to a trifecta of factors: low financial literacy levels, a significant grey economy, and a widespread…
Retail current value sales of fine wines/champagne and spirits grew by 15% in 2023 to total RON505 million. This was the result of the consumer desire to indulge themselves after the pandemic. Socialising over a drink with friends remains a priority…
Food preparation appliances are maintaining positive volume sales in 2023, supported by consumers’ focus on healthy diets and lifestyles. Many households remain interested in upgrading their food preparation appliances due to the focus on preparing…
After the 2021 rebound, volume sales of footwear continued to increase in both 2022 and 2023. As Romanians are going out more often than before for work, leisure or travelling, their demand for footwear is also on the rise. This rise in demand is…
In 2023, fragrances in Romania continued to experience current value growth, although volume sales maintained their declining trend. This phenomenon was attributed to consumers’ willingness to pay higher prices for fragrances, resulting in fewer…
The results of full-service restaurants in 2023 were impacted by the lifting of COVID-19 restrictions in 2022, leading to a rise in eating out and consumers returning to the foodservice experience. However, high inflation continued to impact results,…
Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in…
In 2023, general merchandise stores in Romania were represented in totality by variety stores. However, variety stores is an underdeveloped retail channel, which remains unfamiliar to most local consumers. Variety stores have never really developed…
Gum is achieving positive volume and robust value sales in Romania in 2024. This is primarily attributed to consumers’ post-pandemic return to busy, out-of-home lifestyles, therefore reviving the role of gum as a breath freshener. Added to which, the…
In 2023, hair care in Romania demonstrated robust growth, with a low increase in retail volume terms, and a strong-single digit increase in current value terms. Current value growth was recorded across all categories, whilst a more mixed performance…
Volume growth is expected to be healthy for headphones in 224, largely driven by significant volume sales of TWS earbuds. That being said, consumer continue to be price sensitive, after several years of inflation, though inflation eases in 2024. As…
Within health and beauty specialist retailers in Romania in 2023, chemists/pharmacies held the most significant retail value sales by far. These outlets have the largest number of stores, with a strong sales position that continued to be in place…
Herbal/traditional products is benefiting from the broad trend towards products containing natural ingredients that is influencing demand across a wide range of consumer goods categories, including packaged food and soft drinks, as well as consumer…
Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising…
All products within home audio and cinema are expected to register a fall in volume sales in Romania in 2024. In particular, Hi-Fi systems are expected to see a steep fall in volume sales, as the rise of streaming services, portable audio devices and…
High inflation continued to exert strong pressure on the demand for home care in Romania in 2023, with retail current unit prices rising across all categories. Increases in the costs of raw materials and utilities put pressure on manufacturers,…
Within the Romanian home care market, HDPE bottles continued to be the most widely-used packaging format in unit volume terms in 2023. These high-density polyethylene containers offer a combination of durability and chemical resistance. Brands such…
Against a backdrop of soaring inflation and a sharp rise in the cost of living, disposable income continued to decline in 2023 forcing some Romanians to buy cheaper second-hand home furnishings or to postpone their purchases altogether. To attract…
Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply…
Despite strong pressure on consumer purchasing power and soaring retail current unit prices, home insecticides registered a retail volume sales increase in 2023. While marginal overall, all categories, bar the mature spray/aerosol format, posted…