Romania

Personal luxury retail value sales increased by 21% in 2023 to amount to RON4.6 billion. Growth was supported by leading brand owners, such as LVMH Moët Hennessy Louis Vuitton SA, L’Oréal Romania SRL and Cie Financière Richemont SA. Growth in 2023…

Corruption continues to hamper economic freedom and fiscal health could be improved, but Romania has entered a period of political stability. Economic development is set to slow, as high inflation erodes purchasing power and has led to greater…

Pet Care in Romania is expected to see a return to positive volume growth in 2024, following the decline of the previous year. This will be due in a large part to waning inflationary pressures, which will have a positive impact on real household…

Pet products in Romania are set to see double-digit growth in current value terms in 2024, continuing the trend of the previous year. Despite the high cost of living, consumers will remain willing to lavish their pets with care and attention, in…

Plant-based dairy is the winner in 2023, enjoying healthy volume growth and strong value sales alike. This positive dynamic is supported by the fact that plant-based dairy in Romania is growing from a relatively small base. While plant-based dairy…

Plant-based dairy continued on its dynamic growth trajectory towards the end of the review period, albeit from a low base. While plant-based dairy has been available in Romania for some years, the pandemic and associated health trends accelerated…

The demand for polishes continued on a downward trajectory in 2023. These products were considered non-essential or obsolete by a large share of the consumer base, especially younger people. Furthermore, substitution and cannibalisation continued to…

With the pandemic being declared over by the World Health Organisation in early 2023 most consumers have now returned to their old lifestyles and behaviour. The rising mobility of the population has helped to drive strong demand for wireless speakers…

Pre-paid cards are experiencing significant growth in 2023, encompassing a surge in the number of cards in circulation, the volume of transactions, and their overall value. This surge is primarily attributed to the remarkable growth potential…

Retail current value sales of premium and luxury cars rose by 3% in 2023 to reach RON4.3 billion, aided by augmented demand from affluent buyers despite macroeconomic challenges. Wealth determines the degree of demand that exists for premium and…

Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often…

The volume decline experienced by the category in 2023 can be primarily attributed to the surge in the average unit price at the shelf, driven by persistently high inflation and an overall rise in food prices that outpaced inflation. The enduring…

Metal food cans remained the most popular packaging type for processed fruits and vegetables in 2022, driven by their strength in the largest retail unit volume category of shelf stable fruits and vegetables. Nevertheless, the use of glass jars in…

Despite another low retail unit volume decline in 2022 in line with greater mobility outside of the home, demand for processed meat and seafood packaging remained above pre-pandemic levels, driven by urbanisation in Romania. With consumers’…

The persistently high inflation in 2023 has significantly diminished the purchasing power of the majority of the population. This financial strain has been further exacerbated by the escalating average shelf prices of processed meat and seafood,…

Refrigeration appliances remains in a volume slump in 2023, following the boost to sales seen in the earlier review period, supported by the cocooning and home-renovation trends seen during the era of the pandemic. For example, freezers were popular…

Retail adult incontinence in Romania witnessed a notable surge in sales during 2023, reflecting a robust upward trajectory fuelled by heightened consumer awareness. As societal perceptions surrounding incontinence products continue to evolve, there…

After several years of accelerated evolution, 2023 was a challenging year for e-commerce in Romania.

Grocery retailers dominate sales in 2023

Inflation in 2023 influenced Romanians' shopping behaviour for retail tissue. Unit prices continued to rise due to increased costs associated with raw materials and energy, as well as the trend towards premiumisation. This led to further polarisation…