Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
There was a slight fall in volume sales of cigarettes in Serbia in 2023. This was partly due to continuing population decline. Price hikes and tax hikes, along with high inflation, also dampened volume sales somewhat. However, smoking prevalence only…
Though current value sales of tobacco increased in 2023, constant value sales fell, as inflation continued to be high. Volume sales also only increased marginally.
New regulations were introduced for e-vapour products in Serbia in 2023. Amendments to the Tobacco Law, effective from November 2023, established a new category for electronic cigarettes and associated products, regardless of their nicotine content.…
Both cigars and cigarillos registered volume growth in Serbia in 2024, unlike cigarettes, which saw volume sales fall. One reason for the positive performance of cigars and cigarillos is that the price gap between cigarettes and cigars and cigarillos…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
The number of households is set to increase slightly, while the average household size will shrink in Serbia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…
The report examines the economic landscape of Serbia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption. However, global…
Sun care in Serbia experienced robust growth in 2023 driven by aggressive promotional activities by all major players, commencing as early as April and extending throughout the summer season. The exceptionally hot weather prompted Serbians to spend…
Skin care in Serbia continued to experience both volume and value growth in 2023, attributed to the introduction of new products, increasing consumer awareness, and the influence of social media. Leading players consistently innovate and enhance…
Premium beauty and personal care in Serbia continued its impressive ascent in 2023, characterised by stable double-digit growth in retail value sales. This upward trajectory was predominantly underpinned by a strategic price increase strategy adopted…