Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Serbia in 2024. Meanwhile, stable volume growth is set to be linked to busy consumer lifestyles driving on-the-go consumption and consumers’ increasing tendency to…
Sugar confectionery is set to see current value growth in Serbia in 2024. Meanwhile, rising volume sales of sugar confectionery are being supported by busy consumer lifestyles and a desire for affordable indulgence in the midst of hectic and…
The snacks market is set to see growth in both volume and value terms in Serbia in 2024. This is largely due to the return of consumers to their busy lifestyles, including increased opportunities for socialisation inside and outside the home and…
Savoury snacks is set to see double-digit current value growth in Serbia in 2024. Hectic consumer lifestyles and the increase in on-the-go consumption are stimulating sales of savoury snacks in the Serbian market. However, with the cost of living…
Ice cream is set to see double-digit current value growth in Serbia in 2024. In the context of a high rate of inflation, the prices of ice cream have risen significantly. The increase in raw milk prices and a decline in milk production have led to…
Gum is set to see significant current value growth in Serbia in 2024. Volume sales of gum are being stimulated by busy lifestyles and the related shift towards on-the-go consumption and snacking. Bubble gum, however, continues to face falling volume…
Chocolate confectionery is set to see significant current value growth in Serbia in 2024. The category faced a considerable rise in unit prices in 2023, with price growth slowing down a bit in 2024. Despite inflationary pressures, which encouraged…
Wine volume sales in Serbia rose moderately in 2023, driven by higher consumption in on-trade establishments where volumes returned to pre-pandemic levels. Despite the boost in on-trade sales, demand through the off-trade also remained stable with…
Spirits volume sales slowed down in 2023 with the on-trade responsible for most of the growth in Serbia. The on-trade sector is steadily recovering from the COVID-19 pandemic and should see a full rebound in volume sales during 2024. With the rate of…
Retail volume sales of RTDs in Serbia enjoyed strong growth in 2023. As consumers spent more time socialising outside the home, they were drawn to buying convenient ready-to-drink options for on-the-go consumption. Spirit-based RTDs are experiencing…