Serbia

Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2023, although growth continued to come from a small consumer base. Cider is benefitting from a growing consumer base with healthier lifestyles fuelling…

Beer volume sales in Serbia remained upbeat in 2023, with the on-trade continuing to see double-digit growth and recovering back to pre-pandemic levels. Price sensitivity encouraged consumers to seek out cheaper prices of beer. As a result, one-fifth…

Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher…

There was a slight fall in volume sales of cigarettes in Serbia in 2023. This was partly due to continuing population decline. Price hikes and tax hikes, along with high inflation, also dampened volume sales somewhat. However, smoking prevalence only…

Though current value sales of tobacco increased in 2023, constant value sales fell, as inflation continued to be high. Volume sales also only increased marginally.

New regulations were introduced for e-vapour products in Serbia in 2023. Amendments to the Tobacco Law, effective from November 2023, established a new category for electronic cigarettes and associated products, regardless of their nicotine content.…

Both cigars and cigarillos registered volume growth in Serbia in 2024, unlike cigarettes, which saw volume sales fall. One reason for the positive performance of cigars and cigarillos is that the price gap between cigarettes and cigars and cigarillos…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The number of households is set to increase slightly, while the average household size will shrink in Serbia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

The report examines the economic landscape of Serbia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption. However, global…