Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With price hikes resulting in strong retail value growth, volume sales were challenged in 2023, leading to a retail volume decline in surface. Serbians focused on affordability and necessities, leading many to switch to cheaper brands or migrate to…
While retail value sales were positively impacted by price increases, leading to double-digit growth, retail volume sales of polishes in Serbia were challenged. Price growth and the decline in disposable incomes led consumers to forgo the purchases…
While retail value growth was positive in 2023, this was driven by ongoing inflation, with price rises encouraging Serbians to adapt their budgets in line with reduced disposable incomes. Many have begun to focus on essentials while consuming less…
While retail value sales were positive in 2023, driven by rising unit prices, home insecticides continued to face a retail volume decline in 2023. This decline resulted from a reduction in the consumer base and reduced purchase frequency. High…
While retail value growth was double-digit in 2023, this was the result of rising inflation and heightened price points. As a result, while retail value growth was positive, retail volume growth struggled, recording a decline in most home care…
In 2023, high price growth led to double-digit retail value growth, while retail volume sales struggled. With prices rising steeply, consumers were encouraged to be as economical as possible, with a volume decline for hand dishwashing liquids further…
The bleach landscape in Serbia is small, with a few products available in retail, which is decreasing each year. Demand for bleach remained under pressure in Serbia in 2023 as consumers continued to abandon the category in favour of more…
Rising price points led to double-digit value growth in 2023, while growing prices encouraged some consumers to purchase less and shift to private label goods. In addition, branded players focused on deals and discounts to retain sales. Despite these…
Increasing authoritarianism and corruption are resulting in mass protests, although fiscal discipline is leading to better state finances. Economic momentum is slowing, owing to high inflation and reduced external demand, but foreign investment…
The escalation in prices coupled with a decline in disposable income has adversely affected the sales of tea in 2023 within Serbia. Additionally, as consumers gravitate towards a return to their pre-pandemic lifestyles, spending more time outside…
Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more…
Soft drinks in Serbia faced significant challenges in 2023 due to a decline in disposable income. The economic downturn prompted Serbians to reassess their purchasing habits, focusing primarily on essential products. With price sensitivity on the…
Ready-to-drink (RTD) tea faces challenges due to soaring prices and a decline in disposable income among Serbians in 2023. As consumers prioritise spending on essentials, the demand for RTD tea diminishes. Consequently, producers of RTD tea curtail…
High inflation and a decline in disposable income hinder the further growth of RTD coffee in 2023. Despite this, RTD coffee maintains volume sales due to its growth potential in an unsaturated category. Key players like Nescafé face intensified…
The return of consumers to pre-pandemic lifestyles has triggered intensified competition with on-trade establishments. With consumers spending more time outside their homes and seeking on-the-go options, on-trade sales are experiencing slower growth…
Juice, deemed non-essential, witnessed a decline in consumption in 2023, influenced by soaring prices and a decrease in disposable income within Serbia. Economically conscious consumers reduced juice consumption or migrated towards more affordable…
In 2023, the consumption of hot drinks in Serbia faced a slowdown due to rising prices and a decline in disposable income. Consumers responded by reducing consumption volumes, shifting towards more affordable brands, opting for private label…
Energy drinks in Serbia have experienced notable volume sales growth, primarily driven by the return to pre-pandemic lifestyles. The busier pace of life further encourages the consumption of energy drinks. Leading players in this market retain their…
Powder concentrates persist as a traditional product familiar to many Serbians. The area boasts several robust local players in both liquid and powder concentrates, fuelling further development. The escalating prices and decline in disposable income…
The substantial rise in coffee prices has decelerated the growth of coffee volume sales in Serbia. Notably, only coffee pods have experienced an upward trend, primarily due to an expanding consumer base and relatively lower market maturity. The…