Serbia

Retail sales of snacks saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers to their busy, pre-pandemic lifestyles, including increased opportunities for socialisation inside and…

Retail volume sales of sugar confectionery saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers, including children, to their busy, pre-pandemic lifestyles, which led to an increase…

Sweet biscuits, snack bars and fruit snacks saw continued growth in retail volume terms in 2023, supported by the trend towards busier, active lifestyles and on-the-go consumption. To this end, manufacturers paid greater attention to the packaging of…

The Belgrade in Serbia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Baby food is witnessing robust growth in retail volume and current value terms as consumers return to their pre-pandemic lifestyles. Parents are spending less time at home and therefore have more limited time for cooking children’s meals. At the same…

In 2023, butter and spreads continue to register strong current value growth, but minimal volume growth. High inflation, amid the ongoing war in Ukraine, is dampening retail volume sales. The slight volume growth is driven mainly by butter, which is…

The local cheese industry is facing challenges in 2023, as imported products are favoured by retailers. In February 2023, the Serbian government introduced an import duty of 30 dinars per kilogram of cheese to protect domestic production from the…

In 2023, daily lifestyles returned to greater normality in terms of freedom of movement after the COVID-19 pandemic. Busier consumer lifestyles out of the home underpinned an increase in on-the-go consumption and the return to foodservice outlets.…

Milk production in Serbia is facing significant challenges in 2023. The decrease in the production of raw milk has led to a shortage of milk on retail shelves since the third quarter of 2022, with several Serbian regions facing a shortage of raw…

The return to pre-pandemic lifestyles is encouraging on-the-go consumption of other dairy products. Retail volume sales of chilled dairy desserts and chilled snacks are both benefitting from this trend, since they are considered good snacking…

As Serbians returned to pre-pandemic lifestyles in the latter half of the review period, retail volume sales of yoghurt and sour milk was pushed into decline. In 2023, consumers are still spending more time outside of the home and are enjoying eating…

In 2023, analgesics is set to see strong growth supported by rising prices in the context of generally high rates of inflation. After strong growth in 2020 due to stockpiling and decline in 2021, the category returned to growth in 2022 and has…

The second half of 2022 and the first half of 2023 saw declining demand for many areas of OTC healthcare. This was linked to high inflation and the related decline in disposable incomes. Consumers have turned away from buying non-essential products…

Although the threat from COVID-19 is largely perceived to have past, many consumers continue to worry about how people will react if they sneeze or cough in public. Volume growth of cough, cold and allergy (hay fever) remedies is helping to drive the…

The decline in consumers’ disposable income due to rising prices is dampening demand for consumer health products that are not seen as essential, such as many dermatologicals products. In the current economic climate in particular, Serbian consumers…

Dietary supplements is set to experience decline in 2023 for two primary reasons. Firstly, the pandemic is over, and many Serbians are less concerned with protecting themselves against COVID-19. Secondly, because of the high rate of inflation and…

According to research, 36% of Serbian citizens admit that they do not care enough about their diets, and this causes digestive problems, with 43% complaining of indigestion, heartburn, and other digestive problems. Indigestion and heartburn are the…

In 2023, Serbians remain positively disposed towards herbal/traditional products. When it comes to natural medicines and herbal preparations, only 26% of Europeans overall use them in defence against viral infections, but Serbians are significantly…

The increase in current value sales expected in paediatric consumer health in 2023 is mainly being driven by rising prices. Meanwhile, volume sales are being negatively impacted by consumers becoming more selective about what they buy. Waning…

The sports nutrition category is expected to see continued dynamic growth in 2023. As Serbians have returned to pre-pandemic lifestyles, they have spent more time outdoors and in gyms. Moreover, the experience of the COVID-19 crisis boosted consumer…