Serbia

Rising price points led to double-digit value growth in 2023, while growing prices encouraged some consumers to purchase less and shift to private label goods. In addition, branded players focused on deals and discounts to retain sales. Despite these…

Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher…

In 2023, analgesics is set to see strong growth supported by rising prices in the context of generally high rates of inflation. After strong growth in 2020 due to stockpiling and decline in 2021, the category returned to growth in 2022 and has…

Away-from-home tissue and hygiene in Serbia has been supported by the return to pre-pandemic lifestyles, which has boosted tissue sales. Horeca is the most important channel for away-from-home tissue in Serbia and the recovery of this channel in 2023…

In Serbia, baby and child-specific products witnessed a steadfast allegiance among consumers in 2023, underpinned by a robust brand loyalty ethos. Rather than flitting between various brands or succumbing to the allure of cheaper alternatives,…