Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Energy drinks in Serbia have experienced notable volume sales growth, primarily driven by the return to pre-pandemic lifestyles. The busier pace of life further encourages the consumption of energy drinks. Leading players in this market retain their…
Fragrances in Serbia in 2023 showcased stable performance but encountered notable challenges. A significant development was observed with drugstore chains like Dm introducing low-cost fragrances within their product offerings. Similarly, the…
New store openings within the modern grocery retailers channel helped fuel growth in current value terms in 2022, albeit the number small local grocers and food/drink/tobacco specialists declined. For example, Delhaize Serbia, the second largest…
Retail volume sales of gum saw relatively modest growth in 2023, when compared to the performance of the previous year. Chewing gum continued to account for the lion’s share of the category, as well as recording the stronger performance. Sugar-free…
In 2023, hair care in Serbia witnessed growth predominantly driven by ancillary products such as hair masks, serums, and oils. Serbians are increasingly prioritising hair health and aesthetics, embracing styling techniques to achieve desired looks.…
In 2023, Serbians remain positively disposed towards herbal/traditional products. When it comes to natural medicines and herbal preparations, only 26% of Europeans overall use them in defence against viral infections, but Serbians are significantly…
While retail value growth was double-digit in 2023, this was the result of rising inflation and heightened price points. As a result, while retail value growth was positive, retail volume growth struggled, recording a decline in most home care…
While retail value sales were positive in 2023, driven by rising unit prices, home insecticides continued to face a retail volume decline in 2023. This decline resulted from a reduction in the consumer base and reduced purchase frequency. High…
In 2023, the consumption of hot drinks in Serbia faced a slowdown due to rising prices and a decline in disposable income. Consumers responded by reducing consumption volumes, shifting towards more affordable brands, opting for private label…
The number of households is set to increase slightly, while the average household size will shrink in Serbia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…
Ice cream saw positive growth in volume terms in 2023, continuing the trend of the previous year. Overall, foodservice sales grew faster than their retail counterparts, although the difference was not as extensive as in 2022, when there was a release…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
Juice, deemed non-essential, witnessed a decline in consumption in 2023, influenced by soaring prices and a decrease in disposable income within Serbia. Economically conscious consumers reduced juice consumption or migrated towards more affordable…
While retail value growth was positive in 2023, this was driven by ongoing inflation, with price rises encouraging Serbians to adapt their budgets in line with reduced disposable incomes. Many have begun to focus on essentials while consuming less…
The surge in mass beauty and personal care sales in Serbia during 2023 was primarily fuelled by a robust escalation in prices. This inflationary trend, coupled with heightened price sensitivity among consumers, prompted a notable transition across…
In the post-pandemic era, many Serbians have resumed their busy lifestyles and this has stimulated demand for meals and soups. Frozen ready meals is witnessing the fastest retail volume growth thanks to its convenience and the diverse choice of…
Men's grooming in Serbia exhibited a stable performance in 2023, with middle-aged consumers primarily gravitating towards basic products like shampoo and body wash. However, the influence of social media is prompting younger Serbians to adopt…
Serbian women are generally quite conservative with regards to menstrual care. Sanitary towels remain the most popular product, whilst menstrual cups and reusable pads are available but remain a niche. Moreover, some consumers consider re-washable…
Nappies/diapers/pants in Serbia faces challenges from demographic and economic factors. The birth rate in Serbia continued to slow in 2023, reaching 0.5%, according to official national statistics, which was on a par with 2022 levels. The government…
As COVID-19 fears subsided and restrictions were eased some non-grocery retailers saw a boost to sales, but especially those channels related to activities outside the home. For example, with consumers starting to travel home and abroad again there…