Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Air care is managing to achieve small positive volume gains, while value sales are supported by the price hikes which are affecting home care overall. Indeed, air care attracts consumers who are keen to try new formats and scents and move from the…
Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are…
Automatic dishwashing is seeing positive gains in both value and volume terms, whilst hand dishwashing remains in a volume slump. This is interesting as, during times of high inflation, hand dishwashing is seen as a more cost-effective option.…
Inflationary pressures and strong price increases have affected consumer purchasing behaviour overall, and we are seeing this reflected in home care sales in Slovakia. Whist value sales are supported by the price increases, volume sales are in a…
Home insecticides is managing to achieve marginal positive volume growth overall, while value is supported by price hikes which are affecting home care as a whole. The best-performing subcategories are electric insecticides (in both value and volume…
Value growth in laundry care is being supported by inflationary price hikes, whilst volume sales remain in a decline. This is due to price-sensitive consumers budgeting in laundry care by using lower volumes of product per use, in addition to doing…
Polishes is seeing a negative volume slump, while value sales are supported by price hikes affecting categories across home care as a whole. Indeed, polishes represents a category which consumers can easily substitute – especially with the growing…
Sales in surface care are managing to see small positive volume sales, as well as value sales which are supported by the price hikes which are affecting home care overall. Overall, consumers are seeking affordable products which offer good…
Toilet care is seeing flat volume sales, while value growth is supported by the price hikes which have affected categories across home care. While Bref (Henkel Slovensko spol sro) holds just under half of all brand shares in toilet care, followed by…