Slovakia

The competition to sports drinks in Slovakia in 2023 came increasingly from functional bottled water, including bottled water products positioned as being rich in minerals, such as magnesium. This was because of the overlapping of the potential…

Only energy drinks is projected to see positive off-trade volume growth over 2023 as a whole. While there was a slow shift back to foodservice, as consumers more fully resumed pre-Coronavirus (COVID-19) pandemic work, social and travel norms,…

The Coronavirus (COVID-19) pandemic brought spikes in retail volume and current value growth across most categories of dietary supplements in 2020 and 2021. Dietary supplements with immune system positioning saw particularly strong interest from…

Hair loss treatments is expected to continue to see strong retail volume and current value growth over 2023. Indeed, hair loss treatments is projected to record the fastest retail volume growth at the end of the review period. Mild-to-severe hair…

The cost of living crisis has not hindered the Slovakian’s appetite for travel in 2023. The number of outbound departures is enjoying steady growth, although travellers prefer low cost destinations such as Bulgaria, Turkey and Greece over more…

Consumer demand for outbound travel remains strong in 2023, despite the ongoing cost of living crisis, and this has enabled travel intermediaries to register a strong performance in terms of booking sales. Travellers are taking advantage of…

TEDi Betriebs sro, with a majority of standalone outlets, remained the leading player in general merchandise stores in 2022 and was followed by Tchibo Slovensko. The latter focuses on marketing and promotions and runs weekly discounts on a limited…

The strong wave of influenza in Q1 2023 and the stronger than anticipated return of common respiratory infections are stimulating the demand for many herbal/traditional products in Slovakia at the end of the review period. Herbal/traditional products…

Price promotions and discounts reigned supreme among marketing activities as Slovak consumers exhibited thrifty shopping behaviour in 2023. Selective shopping encompassed a prioritisation of essential goods in an attempt to save money, or simply a…

Retail volume sales of butter began to recover in 2023, following a steep decline in the previous year. The latter was due mainly to rising raw milk and energy prices, which had an impact on production costs, and ultimately, unit prices With high…

The post-Coronavirus (COVID-19) pandemic wave of respiratory infections drove dynamic retail volume and current value growth in paediatric cough/cold remedies in 2022. This followed a strong rebound in demand in 2021, which was, in turn, informed by…

Plant-based dairy products continued to gain popularity in Slovakia in 2023, although the rate of growth in retail volume terms was much slower than that seen during the first half of the review period. Demand is being driven by a growing number of…

Drinking milk products in Slovakia saw a sluggish performance in retail volume terms in 2023, continuing the trend of the previous year. This was partly due to high raw milk and energy costs, which had a negative impact on retail prices. This led to…

Demand for ready meals in 2023 is significantly impacted by the weakening purchasing power of Slovak households, which is causing consumers to cut back on spending. All category members are seeing volume sales declines. However, economy-priced ready…

Smokeless tobacco, e-vapour products and heated tobacco in Slovakia saw double-digit rises in volume and current value sales growth in 2023. In February 2023, tobacco products were subject excise taxes increase, though retailers of e-vapour products…

Sales of away-from-home tissue are heavily linked to the performance of the Slovakian economy in 2023. Although the economy remained robust, there were some signs of weakness and companies remained cautious in the face of high inflation. Only a very…

Sales in sweet biscuits, snack bars, and fruit snacks are in a slight overall volume slump in Slovakia in 2024, while value is better supported by unit price growth. That said, while sweet biscuits is seeing a volume slump, fruit snacks and snack…

Over 2023, meal replacement is projected to see further, if slight, retail volume growth and fast retail current value, fuelled by high inflation. The category is driven by innovation and strong marketing activities in support of the leading meal…

Cooking ingredients and meals in Slovakia continues to feel the impact of rising unit prices in 2023, driving up value sales growth. As a result, Slovak consumers are becoming thriftier, allocating more of their budgets to essential expenditures such…

Products inspired by oriental cuisine continue to attract consumer attention in 2023, supported by expanding specialised shelf space at retail stores. Product innovation is also a significant factor, with K-Asia product line extensions from Kaufland…