Slovakia

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

TEDi Betriebs sro, with a majority of standalone outlets, remained the leading player in general merchandise stores in 2022 and was followed by Tchibo Slovensko. The latter focuses on marketing and promotions and runs weekly discounts on a limited…

This report assesses the business environment in Slovakia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Despite the business landscape enjoying relative economic freedom, political instability has been a common feature of Slovakia. Although joblessness is relatively low, wages are increasing, also adding to very high inflation, whilst the war in…

The Bratislava in Slovakia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, air passenger traffic continues to recover from the harsh fallout caused by the COVID-19 pandemic, with retail value sales nearing pre-pandemic levels. Slovaks are returning to similar air travel patterns as seen before the pandemic, spurred…

Consumer demand for outbound travel remains strong in 2023, despite the ongoing cost of living crisis, and this has enabled travel intermediaries to register a strong performance in terms of booking sales. Travellers are taking advantage of…

Lodging operators remain under intense pressure with regards to price in 2023. All operating expenses have increased at an unprecedented rate (well above the general inflation), putting upward pressure on lodging prices. With the cost of living…

The war in Ukraine and the onset of the energy crisis significantly impacted inbound tourism flows in Slovakia in 2022, and its negative influence continues into 2023. Inbound flows from the US and Scandinavian markets have been hampered by the war…

The cost of living crisis has not hindered the Slovakian’s appetite for travel in 2023. The number of outbound departures is enjoying steady growth, although travellers prefer low cost destinations such as Bulgaria, Turkey and Greece over more…

Retail volume sales of baby food in Slovakia saw a modest contraction in 2023. While the category was fairly resilient to the impact of price increases, due to the fact parents are accustomed to prioritising the health and wellbeing of their…

Retail volume sales of butter began to recover in 2023, following a steep decline in the previous year. The latter was due mainly to rising raw milk and energy prices, which had an impact on production costs, and ultimately, unit prices With high…

Retail volume sales of cheese continued to decline in 2023, albeit at a lower rate than the previous year. Growth was hampered by inflationary pressures, which made it harder for Slovak households to afford to consume the product on a daily basis.…

Thriftier shopping habits continued to impact retail volume sales of dairy products and alternatives in 2023. Despite the implementation of government measures aimed at reducing the impact of energy prices on Slovak households, the rate of inflation…

Drinking milk products in Slovakia saw a sluggish performance in retail volume terms in 2023, continuing the trend of the previous year. This was partly due to high raw milk and energy costs, which had a negative impact on retail prices. This led to…

Other dairy registered relatively modest growth in retail volume terms in 2023, following the declines of the previous two years. High unit prices, combined with a slowly recovering foodservice industry, following the easing of pandemic restrictions,…

Plant-based dairy products continued to gain popularity in Slovakia in 2023, although the rate of growth in retail volume terms was much slower than that seen during the first half of the review period. Demand is being driven by a growing number of…

Retail volume sales of yoghurt saw a modest decline in 2023, albeit at a slower rate than the previous year. This was due to the fact that Slovak households still felt the full impact of high inflation and cut but back on non-essential expenditure.…

Diclofenac and naproxen are non-steroidal anti-inflammatory analgesics used to relieve mild pain. Both categories saw retail current value sales surge in 2022. Retail current value sales are set to continue to grow over 2023 in both categories,…

Consumer health in Slovakia is affected by changes in purchasing behaviour as a result of the fading Coronavirus (COVID-19) pandemic, the effects of the war in Ukraine and a cost of living crisis amid high inflation. However, the issue of high…

In Slovakia, cough, cold and allergy (hay fever) remedies was characterised by very strong increases in retail volume sales of OTC remedies for sore throats, coughs and colds. The high demand was the result of extremely high morbidity throughout the…

Hair loss treatments is expected to continue to see strong retail volume and current value growth over 2023. Indeed, hair loss treatments is projected to record the fastest retail volume growth at the end of the review period. Mild-to-severe hair…

The Coronavirus (COVID-19) pandemic brought spikes in retail volume and current value growth across most categories of dietary supplements in 2020 and 2021. Dietary supplements with immune system positioning saw particularly strong interest from…

The return of international travel to pre-Coronavirus (COVID-19) pandemic levels and the resumption of hectic lifestyles boost the demand for digestive remedies. More and more consumers are keen to resume their pre-pandemic travel norms, regardless…

As the incidence of allergies is rising in Slovakia, consumers continue to purchase allergy eye care products. Over 2023, allergy eye care is expected to follow strong double-digit retail volume growth in 2022 with a good, if much slower, increment.…

The strong wave of influenza in Q1 2023 and the stronger than anticipated return of common respiratory infections are stimulating the demand for many herbal/traditional products in Slovakia at the end of the review period. Herbal/traditional products…

Although smoking prevalence and the number of smokers in Slovakia have been falling gradually, they are still considered high, compared to other European countries. In December 2022, the Slovak government approved an action plan, with a focus on…

The post-Coronavirus (COVID-19) pandemic wave of respiratory infections drove dynamic retail volume and current value growth in paediatric cough/cold remedies in 2022. This followed a strong rebound in demand in 2021, which was, in turn, informed by…

The demand for sleep aids increased during the height of the Coronavirus (COVID-19). Heightened stress and anxiety levels increased the numbers of users and fostered greater use of sleep aids amid health, economic and social uncertainty. The…

In 2023, sports nutrition continues to recover from the general decline in retail volume and value sales in 2020. This downturn was caused by the exigencies of Coronavirus (COVID-19), which saw gyms close amid lockdown and home seclusion measures.…

Vitamins witnessed two years of fast growth in both retail volume and current value terms in 2020 and 2021 as consumers looked for immunity and general health properties to offer resistance to the Coronavirus (COVID-19) pandemic. However, as the…

Over 2023, meal replacement is projected to see further, if slight, retail volume growth and fast retail current value, fuelled by high inflation. The category is driven by innovation and strong marketing activities in support of the leading meal…

Wound care in Slovakia is consolidated around few key players. Hartmann-Rico, the historical leader with a wide range of brands, is expected to remain clear of the field in retail value share terms in 2023, followed by 3M (East), Interpharm Slovakia…

Cooking ingredients and meals in Slovakia continues to feel the impact of rising unit prices in 2023, driving up value sales growth. As a result, Slovak consumers are becoming thriftier, allocating more of their budgets to essential expenditures such…

In 2023 edible oils is suffering from high unit prices and rising production costs as a result of the ongoing war in neighbouring Ukraine, driving up value sales. Volume sales growth, meanwhile, is undermined thanks to dwindling purchasing power. The…

Demand for ready meals in 2023 is significantly impacted by the weakening purchasing power of Slovak households, which is causing consumers to cut back on spending. All category members are seeing volume sales declines. However, economy-priced ready…

Products inspired by oriental cuisine continue to attract consumer attention in 2023, supported by expanding specialised shelf space at retail stores. Product innovation is also a significant factor, with K-Asia product line extensions from Kaufland…

Rising unit prices has led to value sales growth for sweet spreads, while volume sales remain under pressure as consumers focus their dwindling budgets on paying for essential foodstuffs and services. Sweet spreads sales have also been limited by a…

In 2023, commodity prices of wheat experienced a significant decrease from the heights of 2022. However, this reduction did not translate into lower unit prices in retail stores. The main contributing factor was the persistent increase in other…

With the lifting of pandemic restrictions and the restoration of consumer mobility, Slovaks are now leading more hectic lifestyles, spending less time at home and opting for breakfast at home less frequently than in 2021 or 2022. This, coupled with…

In 2023, processed food, in general, experienced a slight boost due to a challenging year in agricultural production. A cold spring adversely affected or significantly delayed plant growth in gardens, compelling consumers who traditionally relied on…

In 2023, processed meat, as a product area, faced heightened competition from a gradually recovering foodservice industry, despite the weak purchasing power of Slovak households. This shift is driven by the convenience factor and the emergence of…

In 2023, rice, pasta, and noodles experienced above-average market performance, emerging as key product categories for budget-conscious consumers. The growing presence of flexitarians and vegans in the Slovak population positively impacted sales.…

In 2023, despite a stabilisation in the unit price growth of staple foods, the purchasing power of Slovaks failed to recover. Factors such as higher interest rates, rising oil prices, and more expensive services continued to significantly limit their…

Retail current value sales of coffee were driven by sharp rises in average current unit prices towards the end of the review period, as the prices of commodities and production and supply costs increased substantially. This led to thriftier shopping…

In 2023, hot drinks’ performance was impacted by a number of factors, with divergent or opposing effects on categories. For example, cocoa commodity price hikes created upward pressure on retail unit prices in other hot drinks, driving up value…

Price promotions and discounts reigned supreme among marketing activities as Slovak consumers exhibited thrifty shopping behaviour in 2023. Selective shopping encompassed a prioritisation of essential goods in an attempt to save money, or simply a…