Slovakia

Retail e-commerce registered a modest increase in current value sales in Slovakia. However, with appliances and electronics continuing to be the most popular products sold online, and with weak consumer sentiment leading consumers to postpone larger…

In Slovakia, retail adult incontinence products for light and moderate/heavy users witnessed sales growth in 2023. Increasing numbers of consumers are suffering with incontinence problems as the population is ageing. Manufacturers have ramped up…

In 2023, processed meat, as a product area, faced heightened competition from a gradually recovering foodservice industry, despite the weak purchasing power of Slovak households. This shift is driven by the convenience factor and the emergence of…

In 2023, processed food, in general, experienced a slight boost due to a challenging year in agricultural production. A cold spring adversely affected or significantly delayed plant growth in gardens, compelling consumers who traditionally relied on…

Premium skin and sun care in Slovakia recorded strong growth in 2023 despite challenging inflation. Over the review period, premium skin care has established a solid position among Slovak consumers. There has been a gradual increase in premium brands…

Polishes is seeing a negative volume slump, while value sales are supported by price hikes affecting categories across home care as a whole. Indeed, polishes represents a category which consumers can easily substitute – especially with the growing…

Plant-based dairy products continued to gain popularity in Slovakia in 2023, although the rate of growth in retail volume terms was much slower than that seen during the first half of the review period. Demand is being driven by a growing number of…

In 2024, cat litter sales remain stable supporting the positive development of pet products in Slovakia. Consumers typically buy cat litter on price discounts and will compare prices using online tools from Heureka.sk and other retailers to identify…

The performance of pet care in Slovakia is being hampered by unit price growth and marginal fluctuations in pet populations during 2024, with retail volume sales rising only slightly. In current value terms, pet care posted healthy growth thanks to…

Despite the business landscape enjoying relative economic freedom, political instability has been a common feature of Slovakia. Although joblessness is relatively low, wages are increasing, also adding to very high inflation, whilst the war in…

The post-Coronavirus (COVID-19) pandemic wave of respiratory infections drove dynamic retail volume and current value growth in paediatric cough/cold remedies in 2022. This followed a strong rebound in demand in 2021, which was, in turn, informed by…

Unit price growth and changes in the pet population were the two major factors determining other pet food sales growth in Slovakia during 2023, although prices began to stabilise in 2024. For mammals and reptiles, the pet population was down slightly…

Price promotions and discounts reigned supreme among marketing activities as Slovak consumers exhibited thrifty shopping behaviour in 2023. Selective shopping encompassed a prioritisation of essential goods in an attempt to save money, or simply a…

Other dairy registered relatively modest growth in retail volume terms in 2023, following the declines of the previous two years. High unit prices, combined with a slowly recovering foodservice industry, following the easing of pandemic restrictions,…

Tooth whiteners outpaced growth in Slovakia’s oral care category, in both retail volume and current value terms. Despite the rising prices seen in 2023, consumers did not lose interest in home whitening kits and whitening strips. The reason behind…

Although smoking prevalence and the number of smokers in Slovakia have been falling gradually, they are still considered high, compared to other European countries. In December 2022, the Slovak government approved an action plan, with a focus on…

Demand for nappies/diapers/pants in Slovakia was negatively affected by rising prices and lower birth rates in the country, which resulted in retail volume decline in 2023. Some consumers chose to make products last longer and made fewer purchases to…

Menstrual care in Slovakia was affected by rising prices across all types of products in 2023, however retail volume growth witnessed steady progress. Consumers are widely accustomed to buying their favourite brands and switching to cheaper brands is…

In 2023, men’s grooming in Slovakia witnessed robust current value growth, fuelled mostly by men’s skin care, which outperformed the entire category in current value and retail volume terms. Facial hair and beards are popular in Slovakia, which has…

Demand for ready meals in 2023 is significantly impacted by the weakening purchasing power of Slovak households, which is causing consumers to cut back on spending. All category members are seeing volume sales declines. However, economy-priced ready…