Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The off-trade demand for RTD tea in Slovakia suffered from colder than usual weather in 2023, as a cold spring combined with fewer tropical days during summer to negatively impact sales. In addition to this climatic factor, consumers were trying to…
RTDs in Slovakia registered a decline in total volume terms ion 2023, in contrast to the positive performances of the previous two years. Inflationary pressures, which translated into higher production costs, led to an increase in retail unit prices,…
The growth of Rx/reimbursement adult incontinence in Slovakia remained stable in 2023, as consumers tend to use these products for a long time. Compared to retail, products prescribed by the doctor are fully reimbursed by an insurance company, and…
Products inspired by oriental cuisine continue to attract consumer attention in 2023, supported by expanding specialised shelf space at retail stores. Product innovation is also a significant factor, with K-Asia product line extensions from Kaufland…
Savoury snacks is achieving small positive volume growth in Slovakia in 2024, with value sales being better supported by high unit prices. In a cross-category trend, consumers seeking savoury snacks are seeking price promotions and discounts, notably…
On the one hand, self-service cafeterias benefited from their competitive prices in 2023, with consumers being highly price sensitive consumers in face of continuing high inflation. As daily menu prices increased in restaurants, some consumers…
Skin care in Slovakia recorded healthy retail value growth in 2023, partly driven by price increases linked to rising costs and stronger consumer demand. Facial care registered very positive results with strong influence over category growth since it…
The demand for sleep aids increased during the height of the Coronavirus (COVID-19). Heightened stress and anxiety levels increased the numbers of users and fostered greater use of sleep aids amid health, economic and social uncertainty. The…
After peaking in 2024, Slovakia’s population is set to decline up to 2040, driven by natural decrease. Ageing will remain a key demographic theme as longevity climbs and birth rates drop overall, impacting consumer trends and putting more pressure on…
2023 was not a good year for small local grocers in Slovakia. With inflation still being high, consumers cut back on spending in such outlets, as prices tend to be higher than in other larger grocery retailers. As such, both constant and current…
Smokeless tobacco, e-vapour products and heated tobacco in Slovakia saw double-digit rises in volume and current value sales growth in 2023. In February 2023, tobacco products were subject excise taxes increase, though retailers of e-vapour products…
Snacks in Slovakia in 2024 is seeing flat total volume growth in 2024, with a slight negative-digit volume decline in retail terms and small positive growth in foodservice. Meanwhile, value sales are being better supported by ongoing unit price…
Only energy drinks is projected to see positive off-trade volume growth over 2023 as a whole. While there was a slow shift back to foodservice, as consumers more fully resumed pre-Coronavirus (COVID-19) pandemic work, social and travel norms,…
Total volume sales of spirits in Slovakia continued to decline in 2023, Growth was impacted by mounting inflationary pressures, which weighed heavily on consumer purchasing power, especially when it came to discretionary items. Excise taxes for…
The competition to sports drinks in Slovakia in 2023 came increasingly from functional bottled water, including bottled water products positioned as being rich in minerals, such as magnesium. This was because of the overlapping of the potential…
In 2023, sports nutrition continues to recover from the general decline in retail volume and value sales in 2020. This downturn was caused by the exigencies of Coronavirus (COVID-19), which saw gyms close amid lockdown and home seclusion measures.…
In 2023, despite a stabilisation in the unit price growth of staple foods, the purchasing power of Slovaks failed to recover. Factors such as higher interest rates, rising oil prices, and more expensive services continued to significantly limit their…
With inflation continuing to be high in 2023, street foods/kiosks were a popular choice, as such offerings tends to be more economical than other foodservice options. Street stall operators do not have the same expenses in terms of rent etc and…
Sugar confectionery sales are being influenced by high raw sugar prices in 2024, leading to inflated unit prices supporting value, while volume sales remain in an overall slump. Within this environment, consumers welcome price-based promotions and…
In 2023, the post-pandemic recovery in sun care continued, although retail volume sales remained below pre-pandemic levels in Slovakia. Despite the growing pressure on purchasing power and rising prices, exceptionally good weather in Slovakia boosted…